What we do
We use our experience and creativity to both set and capitalise upon the news agenda. We have excellent contacts across a wide range of media, both on the consumer and corporate side of PR, and can develop and sustain strong, innovative PR campaigns from creation to evaluation.
What we do
We bring a fresh, creative approach to all your marketing issues and offer a full creative service including the design / production of all literature, direct mail, annual reports, newsletters and more. We worked closely with the management teams at both Blacks and Goldchip on the design of their respective logos and continue to work on a daily basis with a number of other leading bookmakers.
We produce betting-focused booklets for major sporting events including the Champions League, the Cheltenham Festival, the Open and much more…
What we do
We develop creative ideas to break down communication barriers in an exciting and clear manner. Our concepts are as far-reaching as you want them to be and the ideas don’t have to be ‘wild’ or inconsistent with your brand. Target your audience at a time and in a space when they least expect it.
We also have a dedicated professional team of experienced promotional staff who have complete product understanding and can cover any sporting or entertainment event in the UK.
What we do
We provide weekly columns for a number of publications including the Yorkshire Evening Post, City AM, Chronicle Series, Walsall Advertiser, Hartlepool Mail and Reading Chronicle. This is in addition to other publications we have written for over the years, including Shares Magazine, Trader Monthly, the Business, the Daily Telegraph, the Sportsman and the Racing Post.
Our Clients
Meet the Team
Bill set up Square in the Air in June 2006 having worked at Sporting Index for eight years. During that time he played a major part in the launch of the world’s first truly interactive spread betting website in July 2001. He also played a key role in the launch of a number of other gaming products including SportingOdds.com. He has served as a journalist with the Sporting Life, Racing Post, the Sportsman and more recently the Punter.
Meet the Team
Ben has worked in the PR and marketing industry since 2003, including his main role as the Account Director for Sporting Index for their retained PR agency in 2005/2006. He has managed national and international media relations campaigns, including the inaugural Manchester International Festival in summer 2007. He has also worked as a freelance journalist, writing reviews and tipping columns for a wide range of publications.
Meet the Team
David began his PR career in 2004, launching and overseeing a small sports client base at a leading arts PR consultancy. Clients and projects included Sporting Index, Pele’s “FIFA 100” exhibition and Expedition X, a triple world record attempt on the South Pole. Also having worked freelance in media relations, David has managed extensive campaigns including the launch of Koko nightclub and a nationwide educational project for the Imperial War Museum.
Meet the Team
Ollie has worked in PR since 2006, having previously qualified as a journalist. He has worked on, and managed projects for, more than 30 clients including the National Football Museum, LA Fitness, The Big Chill festival, Proud Galleries, Liverpool SoundCity, Creamfields, Manchester International Festival, Pizza Express, The Fame Bureau and Cancer Research UK.
Meet the Team
William joined Square in the Air in March 2009 straight from the SportsXChange where he worked an Assistant Producer. Sportsxchange combined the latest sports statistics with expert insight, which gave viewers the knowledge to make informed betting decisions. Programming focused on horseracing, football, cricket, rugby and many other sports. The company was designed to be a one-stop shop for sports enthusiasts and gamblers, concentrating on both preview and in-running analysis of all major sporting events.
Meet the Team
Wally started his career working for Raceform and then moved to the Evening Standard racing desk. He then joined Coral to become their first in-house odds compiler, before moving on to become their PR front man for six years. The world of spread betting then attracted him and he took up the role of PR Director at Sporting Index for 12 years, before leaving in 2007 to join start-up private bookmakers Blacks Gaming. Wally is regarded as a betting expert and is regularly used on TV and Radio.
Meet the Team
Georgie has worked in the racing industry for the past 7 years in a number of different capacities. She has worked in PR for the past year and has been involved in organising events such as the Cortaflex NH Legends race at Kempton Park, and the Interchange Shackleton South Pole Expedition 2007. She lives in Newmarket and rides out on a regular basis.
Meet the Team
Eliza is currently editor of Poker Europa magazine and also author of ‘Girls Guide to Poker’. She has consulted several gaming and media companies on poker marketing, sponsorship and editorial. Eliza has also organised poker tutorials and tournaments for corporate clients including Merrill Lynch and Betfair. She has made several TV appearances including Late Night Poker Ace, Poker Zone and the Ladbrokes European Ladies Championships.
Vacancies
Interested in sport?
Square in the Air are offering internships to outgoing, hardworking and creative individuals.
If you would like to gain valuable PR and marketing experience in an exciting environment, and work with some of the biggest names in sport, betting and gaming then we would love to hear from you.
Responsibilities and tasks will include:
> PR story generation
> Press release writing and distribution to media
> Journalism (researching and writing for regular columns)
> Field / guerrilla marketing exercises
Other details:
Location: Islington, London (2 min walk from Angel tube)
Travel expenses paid - Duration: 4 – 12 weeks
Please contact David on 020 7239 8242 for further details or send a brief CV to david@squareintheair.com.