Wednesday 22 February 2012

Alex Reid’s Work Experience Diary

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Our most recent work experience recruit, Alex Reid, shares his thoughts on a week spent in the Square in the Air office:

Monday:

I set out for my first day at Square in the Air full of youthful optimism and excitement, but that quickly turned to agitation and discomfort as I found myself stuck on the Northern Line with a copy of the Guardian shoved in my face and somebody’s elbow digging into my ribs. It occurred to me that my wallet was protruding handsomely out of my back pocket, yet at that stage all I cared about was getting to the office on time!

Luckily I did just that, and after warm greetings from Ollie, David, Will and Bailey I sat down at my desk and entered the world of sports PR. I was quickly researching some current blogs/columns before trying my hand at one myself.

Didn’t make one tea or coffee…

Tuesday:

Had a great day working on some regional newspaper columns, as well as compiling data for a promotional calendar.

Offered to make a tea or coffee… However, duly declined by all.

Wednesday:

A busy day which involved creating a spread betting discussion about the cricket World Cup, researching some novelty betting markets about Adele, and writing columns for two regional papers from the North – one featuring my adopted team, the mighty ‘Boro.

Made my first coffee, for David – I’m pretty sure he actually asked for tea but he didn’t seem to mind…

Thursday:

Compiled some coverage searches for recent press releases as well as writing one myself, completed a new promotional calendar for Bailey and dashed off a tipping column for a footy match on Friday. Went for a few pints up the road after work with everyone.

Starting to make a pretty mean instant coffee… although still haven’t broken my duck on the tea front.

Friday:

The week’s flown by and I’m disappointed I’m not here for longer. Just wrote a blog about the Masters and put this diary together, got some more tips up my sleeve for the weekend’s football I need to put down in words.

Never made a cuppa’… So much for work experience being all about hot drinks…

I’ve had a brilliant week.  I’ve learnt new research methods, developed my copy writing skills and gained valuable knowledge for the future by listening first hand to experienced professionals which was made all the more easier having an opinion on the days’ sporting calendar. And let’s face it, it’s a hell of a lot of fun debating who’s going to win the Champions League, or if Tendulkar’s going to get his 100th century tomorrow in Mumbai…

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Square in the Air : PR and Marketing for the Sports, Betting and Gaming Industry