Bill set up Square in the Air in June 2006 having worked at Sporting Index for eight years. During that time he played a major part in the launch of the world’s first truly interactive spread betting website in July 2001. He also played a key role in the launch of a number of other gaming products including SportingOdds.com. He has served as a journalist with the Sporting Life, Racing Post, the Sportsman and more recently the Punter.