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	<title>Square in the Air &#187; Client News and Releases</title>
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	<link>http://www.squareintheair.com</link>
	<description>PR and Marketing for the Sports, Betting and Gaming Industry</description>
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		<title>Sporting Solutions wins two EGR B2B Awards</title>
		<link>http://www.squareintheair.com/2012/05/11/sporting-solutions-wins-two-egr-b2b-awards/</link>
		<comments>http://www.squareintheair.com/2012/05/11/sporting-solutions-wins-two-egr-b2b-awards/#comments</comments>
		<pubDate>Fri, 11 May 2012 10:32:53 +0000</pubDate>
		<dc:creator>William Chrimes</dc:creator>
				<category><![CDATA[Client News and Releases]]></category>
		<category><![CDATA[Sporting Index]]></category>

		<guid isPermaLink="false">http://www.squareintheair.com/?p=2037</guid>
		<description><![CDATA[Sporting Solutions, the B2B software and data services division of the Sporting Index Group, won two awards at last night’s prestigious EGR B2B Awards – from just three nominations. The company was voted Software Rising Star of the Year and ...]]></description>
			<content:encoded><![CDATA[
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<p>Sporting Solutions, the B2B software and data services division of the <a href="http://www.sportingindexgroup.com/">Sporting Index Group</a>, won two awards at last night’s prestigious EGR B2B Awards – from just three nominations.<span id="more-2037"></span></p>
<p>The company was voted Software Rising Star of the Year and also won Innovation in Sports Betting Software, on the back of its revolutionary cloud-based <a href="http://www.sportingsolutions.com/products/trading-platform">Global Trading Platform</a> and Cloud Calculation Engines, or C²E, that were launched earlier this year.</p>
<p>It has been a strong start to the year for Sporting Solutions whose burgeoning <a href="http://www.sportingsolutions.com/about-us/our-partners">list of partners</a> includes William Hill, ToteSport, Skybet, Centrebet and Blue   Square. Sporting Index was Sporting Solutions’ first customer.</p>
<p>Simon Trim, Managing Director of Sporting Solutions, comments: <em>“It’s a tremendous honour to win two EGR B2B Awards. I’d like to thank all the team for the incredible work they have done over the past year. It’s taken a huge amount of effort to launch our Global Trading Platform, and the two awards are further industry recognition following some excellent feedback from existing and prospective partners. I’m confident we will be helping to shape sports betting in the years ahead.”</em></p>
<p>Sporting Solutions is already firmly established as the pre-eminent provider of trading services to the global sports betting industry, covering the full betting lifecycle including event creation, pre-match and in-play pricing, plus resulting.</p>
<p>The company is also the first B2B sportsbook pricing and trading services supplier to fully embrace cloud computing.</p>
<p>The Global Trading Platform delivers to bookmakers a subscription-based, full service outsource solution – as well as automating <span style="text-decoration: underline;">in-play <a href="http://media.sportingindex.com/ZmsMedia/Sporting%20Solutions/Documents/inplayService.pdf">pricing on an unrivalled 22 sports</a></span> – all through a single point of integration.</p>
<p>Providing access for the first time to ground-breaking Cloud Calculation Engines, bookmakers can choose to trade events for themselves using Sporting Solutions’ widely acclaimed models, or take a direct price feed which can the be customised via an intuitive user interface.</p>
<p><strong>&lt;Ends&gt;</strong></p>
<p><a href="http://www.sportingsolutions.com/">www.sportingsolutions.com</a></p>
<p><strong><span style="text-decoration: underline;">About Sporting Solutions</span></strong></p>
<p><strong>Overview</strong><br />
Part of the <span style="text-decoration: underline;"><a href="http://www.sportingindexgroup.com/">Sporting Index Group</a></span>, Sporting Solutions is an innovative sports betting software and data services company. We have market leading skills in data management, modelling, pricing and sports trading.</p>
<p>Sporting Solutions provides <span style="text-decoration: underline;"><a href="http://www.sportingsolutions.com/products/overview">pricing software tools and data services</a></span> to a rapidly growing<a href="http://www.sportingsolutions.com/about-us/our-partners"> number of the world&#8217;s leading betting operators</a>.</p>
<p><strong>Our heritage</strong><br />
As a pioneer of in-play betting, trading expertise is at the heart of our business. Sporting Solutions supplies <span style="text-decoration: underline;"><a href="http://www.sportingindex.com">Sporting Index</a></span> with the models and traders that have made it a world-leading operator since 1992.</p>
<p>The Sporting Solutions team has an unparalleled combination of trading and technical experience. Our products have been developed by traders for traders, are technically robust, rapid to implement, easy to integrate, and intuitive to use.</p>
<p><strong>Our mission</strong><br />
We work to a very simple and clear rationale. Using our pricing, trading and technical excellence, we seek to:</p>
<ul>
<li>Improve partner margins through better prices</li>
<li>Increase partner revenues from a greater range of sports and markets</li>
<li>Reduce partner operating costs</li>
</ul>
<p>We believe we can transform the way sportsbooks operate by providing on-demand access to an unrivalled <span style="text-decoration: underline;"><a href="http://www.sportingsolutions.com/products/overview">suite of trading tools</a></span>. We want to help partners drive betting activity and deliver improved customer retention from an enhanced product offering, whether pre-match or in-play.</p>
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		<title>Square in the Air campaign wins Betview Award for Star Sports</title>
		<link>http://www.squareintheair.com/2012/05/02/star-sports-announced-as-betview-awards-winner/</link>
		<comments>http://www.squareintheair.com/2012/05/02/star-sports-announced-as-betview-awards-winner/#comments</comments>
		<pubDate>Wed, 02 May 2012 15:14:16 +0000</pubDate>
		<dc:creator>David Wild</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Client News and Releases]]></category>
		<category><![CDATA[Star Sports]]></category>
		<category><![CDATA[betview awards]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[most creative marketing award]]></category>
		<category><![CDATA[star]]></category>

		<guid isPermaLink="false">http://www.squareintheair.com/?p=2012</guid>
		<description><![CDATA[Betview magazine is delighted to announce that Star Sports has won the Betview Awards category of ‘Most Creative Marketing Campaign’ for their ‘Chocolate staff’ campaign.       Excellence, innovation, creativity and sheer hard work across the betting and gaming ...]]></description>
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<div><span style="font-size: small;">Betview magazine is delighted to announce that Star Sports has won the Betview Awards category of ‘Most Creative Marketing Campaign’ for their ‘Chocolate staff’ campaign.<span id="more-2012"></span></span></div>
<div><span style="font-size: small;"> </span></div>
<div><span style="font-size: small;"> </span></div>
<div><span style="font-size: small;"> </span></div>
<div><span style="font-size: small;"></span></div>
<p><span style="font-size: small;"></p>
<div><span style="font-size: small;">Excellence, innovation, creativity and sheer hard work across the betting and gaming industry were recognised last night as Betview Magazine announced the winners of the 2012 Betview Awards. Industry professionals attended the awards ceremony, held at the Grosvenor House Hotel on London’s Park Lane to celebrate the tradition and excellence of the industry and reward the exemplary achievement put forth by their peers.</span></div>
<div><span style="font-size: small;"> </span></div>
<div><span style="font-size: small;"> </span><span style="font-size: small;"><span style="font-size: small;">Renowned broadcaster Jeff Stelling, played host to this year’s prestigious awards. Over 600 guests were amazed as they entered what can only be described as a darts fans utopia, complete with oche walkway and an animated moving dart board on an eight-foot LED screen. Sky Sports announcer, John McDonald introduced legendary darts player, Wayne ‘Hawaii 501’ Mardle to the stage for a chance to win £50,000 in support of The Responsible Gambling Trust.</span></span></div>
<div><span style="font-size: small;"><span style="font-size: small;"> </span></span></div>
<p><span style="font-size: small;">Star Sports was selected as the winner in the category of ‘Most Creative Marketing Campaign’. The judging panel awarded this prestigious award to the project or initiative which has engaged potential customers the most.</span></p>
<p></span></p>
<div><span style="font-size: small;"> </span></div>
<div><span style="font-size: small;">Star Sports ran its ‘Chocolate staff’ campaign in December 2010 with the aim to activate their dormant client base by engaging them with something a little different to a free bet. The chocolates, which featured the faces of the 8 key members of the Star Sports team, were sent to 3500 clients who had not placed a bet for the last 6 months. Within 3 weeks, 14% of them had placed a bet, making it Star Sports busiest December ever.</span></div>
<div><span style="font-size: small;"> </span></div>
<div><span style="font-size: small;"> </span></div>
<div><span style="font-size: small;"> </span></div>
<div><span style="font-size: small;"></span></div>
<p><span style="font-size: small;"></p>
<div><span style="font-size: small;">Ben Keith from Star Sports commented: &#8220;&#8221;We are delighted to be recognised this evening and against such great competitors.&#8221;</span></div>
<div><span style="font-size: small;"> </span></div>
<div><span style="font-size: small;">Justin O’Regan, Editor of Betview magazine comments: &#8220;Congratulations to all of this year&#8217;s winners who truly represent the best that the betting industry has to offer. This is a sector which continues to provide much-needed economic growth and jobs the length and breadth of the country and we hope that by showcasing this latest crop of outstanding individuals and firms through the Betview Awards, we will help to inspire other people to achieve their own business success.&#8221;</span></div>
<p></span></p>
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		<title>Frankie says Race, Rattle and Roll at Ascot!</title>
		<link>http://www.squareintheair.com/2012/05/02/frankie-says-race-rattle-and-roll-at-ascot/</link>
		<comments>http://www.squareintheair.com/2012/05/02/frankie-says-race-rattle-and-roll-at-ascot/#comments</comments>
		<pubDate>Wed, 02 May 2012 15:08:12 +0000</pubDate>
		<dc:creator>David Wild</dc:creator>
				<category><![CDATA[Client News and Releases]]></category>
		<category><![CDATA[50s]]></category>
		<category><![CDATA[ascot]]></category>
		<category><![CDATA[cadillac]]></category>
		<category><![CDATA[frankie dettori]]></category>
		<category><![CDATA[Horseracing]]></category>
		<category><![CDATA[jive]]></category>
		<category><![CDATA[race rattle and roll]]></category>
		<category><![CDATA[swing]]></category>

		<guid isPermaLink="false">http://www.squareintheair.com/?p=2017</guid>
		<description><![CDATA[Event: Friday 11th (Evening) and Saturday 12th May 2012 Get ready to race, rattle ‘n’ roll at Ascot this spring as you’re invited to rock around the racecourse with two 1950s inspired racedays. The racecourse’s only evening meeting will take place ...]]></description>
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<p>Event: Friday 11th (Evening) and Saturday 12th May 2012</p>
<p>Get ready to race, rattle ‘n’ roll at Ascot this spring as you’re invited to rock around the racecourse with two 1950s inspired racedays.<span id="more-2017"></span></p>
<p>The racecourse’s only evening meeting will take place on Friday 11<sup>th</sup> May where the retro atmosphere will be electric with 1950s dress welcome.  The Grandstand will be transformed into a chic American diner set to a backdrop of classic Cadillacs, ice cream sundaes and roller-girls who will be giving away free Buddy Holly glasses.  Toe tapping jive music will play live on the Bandstand after racing with ‘guys and dolls’ on hand to show you how it’s done.</p>
<p><a href="http://www.squareintheair.com/wp-content/uploads/2012/05/ASCOT_FRANKIE_DETTORI_024.jpg" rel="lightbox[2017]"><img class="alignright size-medium wp-image-2024" title="ASCOT_FRANKIE_DETTORI_024" src="http://www.squareintheair.com/wp-content/uploads/2012/05/ASCOT_FRANKIE_DETTORI_024-300x199.jpg" alt="" width="300" height="199" /></a>The theme will continue through to Saturday where the highlight of the afternoon will be The Betfred Victoria Cup, a seven furlong sprint.  This race usually has bearing on the Royal Meeting as it is often used as the launch pad to the Royal Hunt Cup (held on Wednesday 20th June). Also on this Flat racing card is the Listed John Doyle Buckhounds Stakes and the Bovis Homes Fillies Handicap Stakes.</p>
<p>After racing get to your feet around the bandstand as Tom Rust croon’s the night away.</p>
<p>Karen Smith, PR Manager at Ascot, said:</p>
<p>&#8220;We’re really excited about this new addition to our already extensive programme of raceday events. The ‘50s theme will bring lots of colour and fun and the music should get everybody dancing in between the races!  The weekend will be ideal for anyone looking for something different to do with family and friends.&#8221;<br />
This is racing with a twist, the perfect excuse to get together with friends, family or colleagues.</p>
<p><a href="http://www.squareintheair.com/wp-content/uploads/2012/05/ASCOT_FRANKIE_DETTORI_005.jpg" rel="lightbox[2017]"><img class="size-medium wp-image-2019 alignleft" title="ASCOT_FRANKIE_DETTORI_005" src="http://www.squareintheair.com/wp-content/uploads/2012/05/ASCOT_FRANKIE_DETTORI_005-300x199.jpg" alt="" width="300" height="199" /></a>Tickets start from just £18 per person and can be purchased at <a href="http://www.ascot.co.uk/">www.ascot.co.uk</a> or by calling 0844 346 3000. Generous group and advance discounts apply.</p>
<p>For further information:</p>
<p>Karen Smith, PR Manager, Ascot Racecourse; 01344 878430 / 07717 851 566</p>
<p>Vicky Paton, Marketing Manager, Ascot Racecourse, 01344 878 523</p>
]]></content:encoded>
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		<title>Sporting Index don&#8217;t believe Bolt can run 9.4 at the Olympics</title>
		<link>http://www.squareintheair.com/2012/04/24/sporting-index-dont-believe-bolt-can-run-9-4-at-the-olympics/</link>
		<comments>http://www.squareintheair.com/2012/04/24/sporting-index-dont-believe-bolt-can-run-9-4-at-the-olympics/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 10:53:52 +0000</pubDate>
		<dc:creator>William Chrimes</dc:creator>
				<category><![CDATA[Client News and Releases]]></category>
		<category><![CDATA[Sporting Index]]></category>

		<guid isPermaLink="false">http://www.squareintheair.com/?p=1996</guid>
		<description><![CDATA[With 94 days to go until the start of the Olympics, Usain Bolt has said he can “amaze” the world by running the 100m in 9.4 seconds, but spread betting company Sporting Index are betting against him. The firm predict ...]]></description>
			<content:encoded><![CDATA[
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<p><strong></strong>With 94 days to go until the start of the Olympics, Usain Bolt has said he can “amaze” the world by running the 100m in 9.4 seconds, but spread betting company Sporting Index are betting against him.<span id="more-1996"></span></p>
<p>The firm predict the winning 100m final time will be 9.73 seconds and punters can bet higher or lower on that prediction. The current world record of 9.58s was set by Bolt at the 2009 World Championships in Berlin and the second-fastest time was the Jamaican’s Olympics victory in Beijing in 2008 when he clocked 9.69s.</p>
<p>On only four occasions has anyone gone under 9.72s and the Sporting Index traders don’t expect any of the field in London to join that elite band. No one has broken that barrier in the past two seasons.</p>
<p>Since setting his world record time in Berlin, Bolt’s season’s best in 2010 was 9.82s and 9.76s in 2011. He was disqualified after a false start in the 100m final at the 2011 World Championships in Daegu before seeing compatriot Yohan Blake, Jamaica’s latest sprint sensation, take his World crown with a time of 9.82s.</p>
<p><em>“The world record has come a long way since Jim Hines broke the 10-second barrier at the 1968 Olympics,”</em> said Wayne Lincoln, Sporting Index trading spokesman. <em>“Usain Bolt is an incredible athlete and, as he says himself, a ‘living legend’, but we can’t see him or anyone else getting anywhere near his 2009 mark. We are anticipating a relatively speaking more pedestrian time this year!”</em><br />
Men’s 100m Final Winning Time               9.73 seconds</p>
<p>As with all spread bets you can bet higher or lower on the prediction.</p>
<p><strong>Top ten fastest Men’s 100m in history</strong></p>
<table border="0" cellspacing="0" cellpadding="0">
<tbody>
<tr>
<td width="81" valign="top"><strong>Time</strong></td>
<td width="56" valign="top"><strong>Wind</strong></td>
<td width="103" valign="top"><strong>Athlete</strong></td>
<td width="64" valign="top"><strong>Nation</strong></td>
<td width="161" valign="top"><strong>Venue</strong></td>
<td width="90" valign="top"><strong>Date</strong></td>
</tr>
<tr>
<td width="81" valign="top">9.58 (WR)</td>
<td width="56" valign="top">+0.9</td>
<td width="103" valign="top">Usain Bolt</td>
<td width="64" valign="top">JAM</td>
<td width="161" valign="top">Berlin, Germany</td>
<td width="90" valign="top">16/08/2009</td>
</tr>
<tr>
<td width="81" valign="top">9.69</td>
<td width="56" valign="top">+0.0</td>
<td width="103" valign="top">Usain Bolt</td>
<td width="64" valign="top">JAM</td>
<td width="161" valign="top">Beijing, China</td>
<td width="90" valign="top">16/08/2008</td>
</tr>
<tr>
<td width="81" valign="top">9.69</td>
<td width="56" valign="top">+2.0</td>
<td width="103" valign="top">Tyson Gay</td>
<td width="64" valign="top">USA</td>
<td width="161" valign="top">Shanghai, China</td>
<td width="90" valign="top">20/09/2009</td>
</tr>
<tr>
<td width="81" valign="top">9.71</td>
<td width="56" valign="top">+0.9</td>
<td width="103" valign="top">Tyson Gay</td>
<td width="64" valign="top">USA</td>
<td width="161" valign="top">Berlin, Germany</td>
<td width="90" valign="top">16/08/2009</td>
</tr>
<tr>
<td width="81" valign="top">9.72</td>
<td width="56" valign="top">+1.7</td>
<td width="103" valign="top">Usain Bolt</td>
<td width="64" valign="top">JAM</td>
<td width="161" valign="top">New York, USA</td>
<td width="90" valign="top">31/05/2008</td>
</tr>
<tr>
<td width="81" valign="top">9.72</td>
<td width="56" valign="top">+0.2</td>
<td width="103" valign="top">Asafa Powell</td>
<td width="64" valign="top">JAM</td>
<td width="161" valign="top">Lausanne, Switzerland</td>
<td width="90" valign="top">02/09/2008</td>
</tr>
<tr>
<td width="81" valign="top">9.74</td>
<td width="56" valign="top">+1.7</td>
<td width="103" valign="top">Asafa Powell</td>
<td width="64" valign="top">JAM</td>
<td width="161" valign="top">Rieti, Italy</td>
<td width="90" valign="top">09/09/2007</td>
</tr>
<tr>
<td width="81" valign="top">9.76</td>
<td width="56" valign="top">+1.8</td>
<td width="103" valign="top">Usain Bolt</td>
<td width="64" valign="top">JAM</td>
<td width="161" valign="top">Kingston, Jamaica</td>
<td width="90" valign="top">03/05/2008</td>
</tr>
<tr>
<td width="81" valign="top">9.76</td>
<td width="56" valign="top">+1.3</td>
<td width="103" valign="top">Usain Bolt</td>
<td width="64" valign="top">JAM</td>
<td width="161" valign="top">Brussels, Belgium</td>
<td width="90" valign="top">16/09/2011</td>
</tr>
<tr>
<td width="81" valign="top">9.77</td>
<td width="56" valign="top">+1.6</td>
<td width="103" valign="top">Asafa Powell</td>
<td width="64" valign="top">JAM</td>
<td width="161" valign="top">Athens, Greece</td>
<td width="90" valign="top">14/06/2005</td>
</tr>
</tbody>
</table>
<p><strong>&lt;Ends&gt;</strong></p>
<p><strong><span style="text-decoration: underline;">About the Sporting Index Group </span></strong></p>
<p>The Sporting Index Group is best known as the world’s largest <a title="http://www.sportingindex.com/" href="http://www.sportingindex.com/">sports spread betting</a> business, offering the widest range of markets and taking some of the largest bets on sporting events around the world.  Markets include <a title="http://www.sportingindex.com/extra-spread/guide/rugby-spread-betting.htm" href="http://www.sportingindex.com/extra-spread/guide/rugby-spread-betting.htm">rugby spread betting</a>, <a title="http://www.sportingindex.com/extra-spread/guide/cricket-spread-betting.htm" href="http://www.sportingindex.com/extra-spread/guide/cricket-spread-betting.htm">cricket spread betting</a> and <a title="http://www.sportingindex.com/" href="http://www.sportingindex.com/">football spread betting</a>.</p>
<p>The Group has 180 staff, all based at its London HQ. It is privately owned and is the undisputed world leader in sports spread betting, dominating the global market with an estimated 80%+ market share. Today it makes thousands of markets on upwards of 500 events every week, offering the sports fan the opportunity to bet on a  wide variety of sports,  political and showbiz events, as well as on a portfolio of unique virtual games. Clients transact via its websites, award winning mobile phone applications, and a 24/7 voice telephony service. Sporting Index’s B2C business continues to grow in the face of a fiercely competitive online betting market.</p>
<p>At the heart of the business is a world class trading, modelling and liability management capability that is widely acknowledged as amongst the best in the global betting market. The Group combines the latest technology with unrivalled trader expertise to service its core sports spread betting clients as well as an increasing number of wholesale customers who rely on the company’s fixed-odds in-play pricing data to underpin their own sportsbook operations via the Sporting Solutions brand. This has quickly established itself as a leading data provider with a number of flagship betting brands signed up.</p>
<p>Sporting Index is authorised and regulated in the UK by the Financial Services Authority and the Gambling Commission.</p>
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		<title>Sporting Solutions expands baseball coverage</title>
		<link>http://www.squareintheair.com/2012/03/26/sporting-solutions-expands-baseball-coverage/</link>
		<comments>http://www.squareintheair.com/2012/03/26/sporting-solutions-expands-baseball-coverage/#comments</comments>
		<pubDate>Mon, 26 Mar 2012 13:58:57 +0000</pubDate>
		<dc:creator>William Chrimes</dc:creator>
				<category><![CDATA[Client News and Releases]]></category>
		<category><![CDATA[Sporting Index]]></category>

		<guid isPermaLink="false">http://www.squareintheair.com/?p=1981</guid>
		<description><![CDATA[Sporting Solutions, the B2B software and data services division of the Sporting Index Group, today announces that it is significantly extending its coverage of baseball for the 2012 MLB season. US sports are particularly popular with Sporting Solutions’ growing list ...]]></description>
			<content:encoded><![CDATA[
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<p>Sporting Solutions, the B2B software and data services division of the <a href="http://www.sportingindexgroup.com/">Sporting Index Group</a>, today announces that it is significantly extending its coverage of baseball for the 2012 MLB season.<span id="more-1981"></span></p>
<p>US sports are particularly popular with Sporting Solutions’ growing <a href="http://www.sportingsolutions.com/about-us/our-partners">list of partners</a> and approximately 45 MLB matches will be covered in play each week. Sporting Solutions will be providing fixed-odds prices for 25 markets on these baseball games in real time together with updated scores and other match facts.</p>
<p>The extended range of markets on offer will range from match odds to handicap betting to total match and team runs, as well as individual innings runs and innings winner.</p>
<p>Ronnie Whelan, Business Development Director of Sporting Solutions, comments: <em>“The demand for US sports continues to grow, and many more punters are now betting in-play on these sports. As we did with the start of the NFL, NBA and NHL seasons, we have significantly extended our baseball coverage and we expect this to prove very popular with our existing and prospective partners.”</em></p>
<p>Sporting Solutions is already firmly established as the pre-eminent provider of trading services to the global sports betting industry, covering the full betting lifecycle including event creation, pre-match and in-play pricing, and resulting.</p>
<p>It enables bookmakers to outsource and automate in-play <a href="http://media.sportingindex.com/ZmsMedia/Sporting%20Solutions/Documents/inplayService.pdf">pricing on 22 sports</a> and its US sports coverage – which also includes basketball (college and major league), American football (college and major league) and ice hockey – is unmatched by any other supplier.</p>
<p>All Sporting Solutions’ data services are available through a single point of integration to its ground-breaking cloud-based <a href="http://www.sportingsolutions.com/products/trading-platform">Global Trading Platform</a>, which also delivers trading software tools on demand. Sporting Solutions is the first B2B sportsbook pricing and trading services supplier to fully embrace cloud computing.</p>
<p>A burgeoning list of partner operators includes William Hill, ToteSport, Skybet, Centrebet and Blue Square. Sporting Index was Sporting Solutions’ first customer.</p>
<p><strong>&lt;Ends&gt;</strong></p>
<p><a href="http://www.sportingsolutions.com/">www.sportingsolutions.com</a></p>
<p><strong><span style="text-decoration: underline;">About Sporting Solutions</span></strong></p>
<p><strong>Overview</strong><br />
Part of the <span style="text-decoration: underline;"><a href="http://www.sportingindexgroup.com/">Sporting Index Group</a></span>, Sporting Solutions is a ground-breaking sports betting software and data services company. We have market leading skills in data management, modelling, pricing and sports trading.</p>
<p>Sporting Solutions provides <span style="text-decoration: underline;"><a href="http://www.sportingsolutions.com/products/overview">pricing software tools and data services</a></span> to a rapidly growing<a href="http://www.sportingsolutions.com/about-us/our-partners"> number of the world&#8217;s leading betting operators</a>.</p>
<p><strong>Our heritage</strong><br />
As a pioneer of in-play betting, trading expertise is at the heart of our business. Sporting Solutions supplies <span style="text-decoration: underline;"><a href="http://www.sportingindex.com/">Sporting Index</a></span> with the models and traders that have made it a world-leading operator since 1992.</p>
<p>The Sporting Solutions team has an unparalleled combination of trading and technical experience. Our products have been developed by traders for traders, are technically robust, rapid to implement, easy to integrate, and intuitive to use.</p>
<p><strong>Our mission</strong><br />
We work to a very simple and clear rationale. Using our pricing, trading and technical excellence, we seek to:</p>
<ul>
<li>Improve your margins through better prices</li>
<li>Increase your revenues from a greater range of sports and markets</li>
<li>Reduce your operating costs</li>
</ul>
<p>We believe we can transform the way sportsbooks operate by providing on-demand access to an unrivalled <span style="text-decoration: underline;"><a href="http://www.sportingsolutions.com/products/overview">suite of trading tools</a></span>. We want to help you drive betting activity and deliver improved customer retention from an enhanced product offering, whether pre-match or in-play.</p>
<p>For more information please contact:</p>
<p><strong>Ben Cleminson</strong><strong><br />
</strong>Square in the Air Communications<br />
<em>squareintheair.com</em><em><br />
</em><a href="http://www.twitter.com/squareintheair"><em>twitter.com/squareintheair</em></a><br />
020 7239 8242<br />
07788 640 732<br />
<em>The Office Islington, 338 City Road,  London, EC1V 2PY</em></p>
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		<title>Fernando Torres 9/1 to score a brace against Spurs</title>
		<link>http://www.squareintheair.com/2012/03/23/fernando-torres-91-to-score-a-brace-against-spurs/</link>
		<comments>http://www.squareintheair.com/2012/03/23/fernando-torres-91-to-score-a-brace-against-spurs/#comments</comments>
		<pubDate>Fri, 23 Mar 2012 15:29:54 +0000</pubDate>
		<dc:creator>William Chrimes</dc:creator>
				<category><![CDATA[Boylesports]]></category>
		<category><![CDATA[Client News and Releases]]></category>

		<guid isPermaLink="false">http://www.squareintheair.com/?p=1976</guid>
		<description><![CDATA[Fernando Torres is 5/6 with Boylesports to start against Tottenham tomorrow after the Spaniard bagged a brace in Chelsea’s last game at Stamford Bridge. The striker’s two goals were a long time coming and Boylesports go 9/1 he manages another ...]]></description>
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<p>Fernando Torres is 5/6 with Boylesports to start against Tottenham tomorrow after the Spaniard bagged a brace in Chelsea’s last game at Stamford Bridge. <span id="more-1976"></span>The striker’s two goals were a long time coming and Boylesports go 9/1 he manages another couple when Spurs visit. Roberto Di Matteo has won each of his first three home games as manager and punters can get 11/4 the Blues win their remaining home league fixtures this campaign.</p>
<p>Harry Redknapp’s side have lost three times in the past four league matches and it’s 7/4 that Chelsea finish above them come the end of the season.</p>
<p>Boylesports are offering 2/1 that Wolves lose to nil at Carrow Road after Terry Connors’ team have lost each of their past three matches without scoring.</p>
<p><em>“Fernando Torres has had an extra spring in his step since Roberto Di Matteo took over at Chelsea and his brace against Leicester will have done him the world of good.” </em>comments Boylesports head of PR Leon Blanche.<em> “Tottenham are going through a tough patch at the moment and if results don’t pick up soon they might find a Champions League spot is out of reach.”</em></p>
<p><span style="text-decoration: underline;"> </span></p>
<p><strong><span style="text-decoration: underline;">Boylesports football specials</span></strong></p>
<p><strong>Football specials</p>
<p></strong>Fernando Torres to start on the bench against Tottenham     5/6<br />
Torres to start                                                                         5/6<br />
Chelsea to win their remaining home league matches        11/4<br />
Torres to score a brace                                                           9/1</p>
<p>Penalty in the match                                                              5/2<br />
Player sent off                                                                        5/2<br />
Goal to be scored after the 90<sup>th</sup> minute                                 8/1<br />
Hat-trick to be scored                                                             16/1<br />
Own goal to be scored                                                           25/1<br />
Gareth Bale to be booked for diving                                  25/1</p>
<p>Who will finish higher in the league?</p>
<p>Tottenham                                                                              2/5<br />
Chelsea                                                                                   7/4</p>
<p>Wolves to lose to nil                                                               2/1</p>
<p>When will Wolves next score?</p>
<p>v Norwich (a)                                                                         1/2</p>
<p>v Bolton (h)                                                                            3/1</p>
<p>v Stoke  (a)                                                                             13/2</p>
<p>For more information please contact:</p>
<p><strong>Leon Blanche</strong></p>
<p>Head of PR<br />
Boylesports<br />
00 353 879807986</p>
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		<title>Jessie J set to be queen of the judges</title>
		<link>http://www.squareintheair.com/2012/03/23/jessie-j-set-to-be-queen-of-the-judges/</link>
		<comments>http://www.squareintheair.com/2012/03/23/jessie-j-set-to-be-queen-of-the-judges/#comments</comments>
		<pubDate>Fri, 23 Mar 2012 15:29:12 +0000</pubDate>
		<dc:creator>William Chrimes</dc:creator>
				<category><![CDATA[Boylesports]]></category>
		<category><![CDATA[Client News and Releases]]></category>

		<guid isPermaLink="false">http://www.squareintheair.com/?p=1974</guid>
		<description><![CDATA[Jessie J is leading the way as the 13/8 hot favourite with Boylesports to be crowned the winning judge on hit TV show The Voice. Black Eyed Peas star Will.I.Am can be backed at 5/2, whilst Welsh crooner Tom Jones ...]]></description>
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<p>Jessie J is leading the way as the 13/8 hot favourite with Boylesports to be crowned the winning judge on hit TV show The Voice. Black Eyed Peas star Will.I.Am can be backed at 5/2, whilst Welsh crooner Tom Jones has been installed at 11/4 to come out on top.<span id="more-1974"></span></p>
<p>Irish heart-throb Danny O’Donoghue has been supported by punters to cause a female frenzy in the UK this weekend when he takes his seat as a judge on the show. The Script frontman has been subject to a lot of Irish support in the last week and the firm have cut his odds from 4/1 into 7/2 to mentor the winning act.</p>
<p><em>“Jessie J has made a brilliant start to her career in the music industry and whichever group is lucky enough to have her as a mentor will be able to get some pearls of wisdom from the star.” </em>commented Nicola McGeady, Boylesports PR Spokesperson.</p>
<p><strong> </strong></p>
<p><strong>The Voice: Winning Judge</strong></p>
<p><strong> </strong></p>
<p>Jessie J                                     13/8</p>
<p>Will.I.Am                                5/2</p>
<p>Tom Jones                               11/4</p>
<p>Danny O’Donoghue             7/2</p>
<p><strong>For further information:</strong></p>
<p><strong> </strong></p>
<p>Nicola McGeady</p>
<p><strong> </strong></p>
<p><strong>Public Relations Spokesperson</strong></p>
<p>Boylesports.com</p>
<p>Tel:    + 353 (0) 42 939 3081<br />
Mob:  + 353 (0) 86 040 0683</p>
<p>Email:  <a href="mailto:nmcgeady@boylesports.com">nmcgeady@boylesports.com</a></p>
<p>Follow: <a href="http://twitter.com/BoylesportsNMG">http://twitter.com/BoylesportsNMG</a></p>
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		<title>England 5/2 to score more tries than France</title>
		<link>http://www.squareintheair.com/2012/03/09/england-52-to-score-more-tries-than-france/</link>
		<comments>http://www.squareintheair.com/2012/03/09/england-52-to-score-more-tries-than-france/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 15:32:03 +0000</pubDate>
		<dc:creator>William Chrimes</dc:creator>
				<category><![CDATA[Boylesports]]></category>
		<category><![CDATA[Client News and Releases]]></category>

		<guid isPermaLink="false">http://www.squareintheair.com/?p=1961</guid>
		<description><![CDATA[England head to Paris for their penultimate 2012 Six Nations clash and Boylesports offer 11/2 that Stuart Lancaster’s troops win their remaining two matches. They narrowly lost out to Wales at Twickenham and it’s 11/8 that the side lose their ...]]></description>
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<p>England head to Paris for their penultimate 2012 Six Nations clash and Boylesports offer 11/2 that Stuart Lancaster’s troops win their remaining two matches. <span id="more-1961"></span>They narrowly lost out to Wales at Twickenham and it’s 11/8 that the side lose their next two internationals.</p>
<p>Despite a spirited performance against the Welsh, England failed to score a try and a repeat in the Stade de France can be backed at 7/4. Boylesports are offering 4/5 that Les Bleus outscore England in the try department, while it’s 5/2 for the reverse.</p>
<p><em>“Although England lost to Wales, the performance will have given the side plenty of confidence heading into this contest.”</em> comments Boylesports Head of PR Leon Blanche. <em>“Le Crunch is always a massive game for both sides and you can expect some hard-hitting rugby in the French capital.”</em></p>
<p><em><br />
</em><strong><span style="text-decoration: underline;">Rugby Six Nations specials</p>
<p></span></strong>England to lose their remaining two Six Nations matches (Ireland and France)  11/8<br />
England to win their remaining Six Nations matches                                             11/2<br />
Wales to win the Grand Slam                                                                                   4/9</p>
<p>France v England</p>
<p>Sin bin in the match                                                   4/7<br />
Either side to have two players yellow carded        5/1<br />
Drop kick to be scored                                               11/8</p>
<p>Both teams to have a man sin-binned                      6/4</p>
<p>Penalty try in the match                                            11/4</p>
<p>Hat-trick to be scored                                                10/1</p>
<p>No tries in the match                                                             16/1<br />
Red card in the match                                               20/1</p>
<p>England not to score a try                                         7/4</p>
<p>Who will score more tries?</p>
<p>France       4/5</p>
<p>England   5/2</p>
<p>Tie              5/2</p>
<p>For more information please contact:</p>
<p>Leon Blanche</p>
<p>Head of PR</p>
<p>Boylesports</p>
<p>00 353 879807986</p>
<p><strong>William Chrimes<br />
</strong>Square in the Air Communications<br />
<em><a href="../">www.squareintheair.com</a><br />
</em><em><a href="http://twitter.com/squareintheair">twitter.com/squareintheair</a></em><em><br />
</em>020 7239 8242<br />
07912 207 302<br />
<em>The Office Islington, 338 City Road, London, EC1V 2PY</em></p>
]]></content:encoded>
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		<title>NMi receives accreditation to cover Testing of Gaming in Denmark</title>
		<link>http://www.squareintheair.com/2012/03/09/nmi-receives-accreditation-to-cover-testing-of-gaming-in-denmark/</link>
		<comments>http://www.squareintheair.com/2012/03/09/nmi-receives-accreditation-to-cover-testing-of-gaming-in-denmark/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 15:31:04 +0000</pubDate>
		<dc:creator>William Chrimes</dc:creator>
				<category><![CDATA[Client News and Releases]]></category>

		<guid isPermaLink="false">http://www.squareintheair.com/?p=1959</guid>
		<description><![CDATA[NMi, the independent expert for testing, certifying and training in gaming, has been formally approved to cover testing of gaming in Denmark following an extension of its ISO17025 accreditation.   NMi becomes the first and only European-based lab to achieve the ...]]></description>
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<p>NMi, the independent expert for testing, certifying and training in gaming, has been formally approved to cover testing of gaming in Denmark following an extension of its ISO17025 accreditation.  <span id="more-1959"></span></p>
<p>NMi becomes the first and only European-based lab to achieve the accreditation and one of the very few suppliers that can offer turnkey compliance within the newly regulated territory, covering all aspects of testing from software to operations either at their lab or on-site. This latest endorsement comes after NMI’s recent approvals to test in Spain and Quebec as well as their long standing presence in traditional jurisdictions such as Alderney, United Kingdom and Malta.</p>
<p>To gain an extension to its existing ISO17025 accreditation, NMi was required to prove to UKAS (United Kingdom Accreditation Service) that it could meet a number of stringent qualifications with respect to testing gaming software and the operators that use that specific software. As qualified testers and auditors in the jurisdiction, NMi is permitted to conduct the full scope of requirements in Denmark including quarterly vulnerability scans and annual penetration tests. UKAS commented that one of the laboratory’s main strengths is the competent and experienced staff.</p>
<p>Qualifications specifically required by the Danish Gambling Authority include a masters level degree in mathematics, IT security professional qualifications and long term experience delivering compliance testing and auditing services to the gambling industry.</p>
<p><strong>Andrew Rosewarne, Director, NMi UK</strong>,<strong> </strong>comments:<em><br />
“30 years experience of gaming in Europe is what drives NMi to continue its momentum in gaining accreditation for online testing in the newly regulated jurisdictions such as Spain and Denmark.”</em></p>
<p><strong>Julian Borg-Barthet, Business Development Manager, NMi UK</strong>,<strong> </strong>comments:<br />
<em>“Our customers want to work with a testing partner that has the ability to satisfy testing requirements in every jurisdiction in which they are active. This accreditation significantly strengthens our position in Europe and furthers our capacity to cater to our customers’ specific needs.”</p>
<p></em>NMi’s UKAS accreditation can be found on the UKAS website: <a href="http://ukas.org/testing/schedules/Actual/4403Testing%20Multiple.pdf">http://ukas.org/testing/schedules/Actual/4403Testing%20Multiple.pdf</a><strong><br />
</strong><br />
<strong>For additional information please contact:</strong><strong></p>
<p></strong>Julian Borg-Barthet, Business Development Manager, NMi<br />
Phone: +44 (0) 1248 672 665<br />
Email:  <a href="mailto:julian@nmi.uk.com">julian@nmi.uk.com</a><br />
<strong>About NMi</strong><strong> </strong><strong></p>
<p></strong>NMi is a world leading centre of expertise in testing, certification, calibration and training in the fields of metrology and gaming. Regulators can be assured of the highest level of corporate governance and accountability within the group, while customers benefit from the organisational flexibility and customer focus of the company’s network of regional offices.</p>
<p>NMi has been active in gaming for more than 30 years and is experienced in all areas of the gaming industry. It has testing facilities in the Netherlands (Head Office), Italy and the United Kingdom.</p>
<p>In relation to online and remote gaming, NMi is formally approved by a number of jurisdictions, including the Spanish CNJ, the UK Gambling Commission, AAMS Italia, the Gibraltar Licencing Authority, the Alderney Gambling Control Commission (AGCC), the Isle of Man Gambling Supervision Commission (GSC), the Malta Lotteries and Gaming Authority, the Kahnawake Gaming Commission (KGC), and the Jersey Gambling Commission among others.</p>
<p>Further details of NMi’s accreditations and approvals in other land-based and online gaming jurisdictions are maintained on the company’s website: <a href="http://www.nmi.nl/organisation/accreditationsgaming">http://www.nmi.nl/organisation/accreditationsgaming</a>.</p>
<p>NMi is committed to maintaining accreditations in all regulated jurisdictions.</p>
<p><strong>William Chrimes<br />
</strong>Square in the Air Communications<br />
<em><a href="../">www.squareintheair.com</a><br />
</em><a href="http://twitter.com/squareintheair"><em>twitter.com/squareintheair</em></a><em><br />
</em>020 7239 8242<br />
07912 207 302<br />
<em>The Office Islington, 338 City Road, London, EC1V 2PY</em></p>
]]></content:encoded>
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		<title>Boylesports go 7/4 that inaugural Sun on Sunday sells 4-5 million copies</title>
		<link>http://www.squareintheair.com/2012/02/22/boylesports-go-74-that-inaugural-sun-on-sunday-sells-4-5-million-copies/</link>
		<comments>http://www.squareintheair.com/2012/02/22/boylesports-go-74-that-inaugural-sun-on-sunday-sells-4-5-million-copies/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 15:38:19 +0000</pubDate>
		<dc:creator>William Chrimes</dc:creator>
				<category><![CDATA[Boylesports]]></category>
		<category><![CDATA[Client News and Releases]]></category>

		<guid isPermaLink="false">http://www.squareintheair.com/?p=1938</guid>
		<description><![CDATA[News International are to launch the Sun on Sunday this weekend and Boylesports are offering 2/1 that it tops the 4.5 million copies sold of the final edition of the News of the World. Boylesports go 3/1 that the new ...]]></description>
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<p>News International are to launch the Sun on Sunday this weekend and Boylesports are offering 2/1 that it tops the 4.5 million copies sold of the final edition of the News of the World. <span id="more-1938"></span>Boylesports go 3/1 that the new paper fails to break the 3 million mark, while it’s 7/4 that the figures lie between 4-5 million.</p>
<p>News of the World was forced to close amidst the phone hacking scandal. Punters can get 10/1 that the Sun on Sunday suffers the same fate during 2012.</p>
<p><em>“Dominic Mohan launches the first-ever Sun on Sunday over the weekend and he’ll be looking to start the new era with some landmark sales figures.” </em>comments Boylesports PR Spokesperson Nicola McGeady. <strong> </strong></p>
<p><strong><span style="text-decoration: underline;">Sun on Sunday specials</span></strong><strong></p>
<p></strong>Beat the final edition sales of NOTW (4.5million)   2/1</p>
<p>How many Sun on Sunday copies will be sold on opening weekend?</p>
<p>Fewer than 3 million              3/1<br />
3 – 4 million                            9/4<br />
4 – 5 million                            7/4<br />
More than 5 million               7/2<br />
To be forced to close in 2012             10/1</p>
<p><strong> </strong></p>
<p>For more information please contact:</p>
<p><strong><br />
Nicola McGeady</strong></p>
<p>Public Relations Spokesperson</p>
<p>Boylesports</p>
<p>Email: <a href="mailto:nmcgeady@boylesports.com">nmcgeady@boylesports.com</a></p>
<p>Mobile: 00353 86 0400683</p>
<p>Office: 00353 42 9393081</p>
<p>Twitter: <a href="http://twitter.com/BoylesportsNMG">http://twitter.com/BoylesportsNMG</a></p>
]]></content:encoded>
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