Passoker, the unique in-play betting product, today announces a supply agreement with JenningsBet, one of the UK’s leading independent bookmakers.

The deal means that Passoker will be available worldwide to players at www.jenningsbet.com, the award-winning sportsbook, casino, poker and games website operated by the Jennings Group, which also trades from over 100 licensed betting offices and employs more than 300 personnel.

Passoker features legendary Sky Sports football and darts commentators Martin Tyler and Sid Waddell. The white label product enables operators to boost their in-play offering with incident-based, non-skill games which provide numerous opportunities to bet on what will happen next for virtually every sport and during a range of television programmes.

Passoker CEO Stuart Carr said: “The quality of JenningsBet’s online offering is recognised by the industry and players alike, so we are extremely pleased that they have chosen to utilise Passoker as they look to build on the success of the site.”

JenningsBet Director Steve Templeman added: “Passoker has been one of the most exciting product launches the industry has seen for a long time. We look forward to integrating it to JenningsBet and are very optimistic about the potential that this partnership brings.”

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Notes to Editors:

Passoker

www.passoker.com

Passoker is a unique gaming product covering televised live sporting action including football, rugby league and union, snooker, darts, NFL, tennis and cricket. It rewards players on every occurrence of a sporting incident, e.g. a goal, free-kick or throw-in, an ace or double fault, a six or a wicket, Passoker is also played during television programmes, including Match of the Day and Coronation Street. Winner of the prestigious Start-up Launchpad award at EiG 2010, the company has a data integration partnership with Opta.

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William Chrimes
Square in the Air Communications
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Passoker, the unique in-play betting product, today announces a partner agreement with OpenBet Ltd, following a successful integration with the leading online software supplier’s Remote Gaming Interface (RGI).

The integration means that Passoker can now offer its product to all of OpenBet’s betting and gaming customers worldwide. It enables operators to boost their in-play offering with Passoker’s incident-based, non-skill games which provide numerous opportunities to bet on virtually every sport and during a range of television programmes.

Passoker CEO Stuart Carr said: “Integrating to OpenBet is a vital development for Passoker. They are the leading egaming platform provider, so this partnership presents us with a huge opportunity to increase the supply of the Passoker product to operators around the world.”

OpenBet Commercial Partner Manager Max Francis added: “With Passoker’s strong sporting connections and innovative gaming product, we are confident it will appeal to our customers and boost their in-play offering.”

Passoker today announces that the unique gambling product has gone live with Gibraltar-based bookmaker Victor Chandler.

The non-skill game, which features legendary Sky Sports football and darts commentators Martin Tyler and Sid Waddell, lets players place wagers on what will happen next in live sports fixtures.

As well as allowing operators to significantly boost their in-play offering on virtually every sport, Passoker enables its partners to attract new audiences in a previously untapped area by providing opportunities to bet during television programmes.

Football highlights show Match of the Day and British soap operas Coronation Street, EastEnders and Hollyoaks are part of the initial offering, which can be played at www.victorchandler.com alongside the bookmaker’s sportsbook, casino, poker, games and slots products.

Passoker was founded in 2010 by Stuart Carr and business partner Viv Anderson, the former England, Nottingham Forest, Arsenal and Manchester United footballer.

Named winner of the Start-Up LaunchPad at EiG 2010, Passoker, which can be re-skinned to an operator’s own design requirements, underwent a year of extensive development and beta testing before being launched by Victor Chandler.

Passoker CEO Stuart Carr said: “We are extremely proud to get Passoker fully live with our first operator. As a company known for embracing innovation, we see Victor Chandler as a perfect fit. The whole team has been brilliant in helping us develop the game since we first signed with them and we all now look forward to reaping the benefits of the time invested in reaching this significant milestone.”

Victor Chandler Marketing Director Karl Riley added: “Maximising in-play is a key focus for our business, so we are very pleased to have launched Passoker on www.victorchandler.com and we are excited by the product. There is no doubt that it is a unique offering in the marketplace, and we are delighted to be able to offer it first.”

Passoker, the unique real-time gaming product, will incorporate mini-games from Zukido, the sports betting and e-gaming specialist.

Zukido’s products are live with some of the most well-known gaming operators worldwide helping businesses enhance their gaming portfolio by offering products that find and exploit new revenue streams.

The initial suite of mini-games will be available from February 2011, including Roulette, Blackjack, Hi-Lo, and two mini-slots. They will be embedded within the live real money Passoker game which rewards players on the occurrence of specific incidents during televised sport, e.g. a goal, free-kick or throw-in, an ace or double fault, a six or a wicket.

Passoker CEO Stuart Carr said: “Zukido have a proven track record when it comes to providing revenue-driving mini-games with straight-forward implementation. The mini-games are a perfect complement to Passoker and Zukido’s cutting edge products can only help improve the player experience on the site, driving revenue, and increasing session times. I am certain that it will be an excellent combination.”

Zukido Commercial Director David Sargeant added: “Passoker is fast establishing a reputation for being forward-thinking and innovative. The game is unique in the marketplace and we are extremely pleased to be partnering with the company.” 

For more information / interviews:

Ollie Drew
Square in the Air Communications
ollie@squareintheair.com | 020 7239 8242

Notes to Editors:

Passoker

www.passoker.com

Passoker is a unique internet gaming product covering televised live sporting action including football, rugby league and union, snooker, darts, NFL, tennis and cricket. Rewarding players on every occurrence of a sporting incident, e.g. a goal, free-kick or throw-in, an ace or double fault, a six or a wicket, Passoker is also played during television programmes including Match of the Day and Coronation Street.

Winner of the prestigious Start-up Launchpad award at EiG 2010, the company has a data integration partnership with Opta and will supply bookmaker Victor Chandler with the real money version of its product.

Zukido

www.zukido.com

Zukido is a leading development and consultancy company operating primarily in the sports betting and e-gaming markets. Zukido’s highly skilled team have a huge wealth of experience in all areas of online media, from e-learning to e-gaming. The company’s supplies some of the leading names in the egaming and sports betting industries, including Bet365, Betfred, Blue Square, Boylesports, GTECH G2, Stan James and Victor Chandler.

 Passoker, the unique real-time gaming product, has secured a substantial investment from Venatus Interactive PLC.

The London-based investment company, which focuses on acquiring assets in gaming companies, has bought a 15 percent share in HighSixes.com Limited, the holding company for Passoker.

Venatus Interactive was formed last year and typically targets young companies like Passoker that have passed the development stage. Managing Director Edward H. Pfeiffenberger, who has spent the past 31 years in the investment banking business, was first alerted to Passoker as a delegate at EiG 2010 in Copenhagen. There he witnessed Passoker win the Start-Up LaunchPad award in the competition among the world’s most promising new iGaming companies.

The investment comes as Passoker prepares for the real money launch of the game in February 2011 with Gibraltar-based bookmaker Victor Chandler. Passoker has also recently signed a partnership with Opta (www.opta.com), the leading sports data suppliers, to integrate data, statistics and information.

Passoker CEO Stuart Carr said: “This deal is of huge significance for the future of Passoker on a number of levels. As well as the financial element, which is vital to our ongoing growth, we are also securing a considerable investment of experience and business acumen from Venatus Interactive. Edward Pfeiffenberger and his team will be integral to the decision making process going forward and they bring with them an international business network and vast contacts book.”

Venatus Interactive PLC Managing Director Edward H. Pfeiffenberger added: “Venatus Interactive PLC is extremely excited about this investment. Both the innovative design and concept of the product, as well as the flexibility of its potential market applications; coupled with the fantastic team that Stuart Carr has assembled around it, makes it a perfect fit in our portfolio. I truly look forward to working together with Mr. Carr and his talented group to make this unique new game a success.”

Passoker, the unique real-time gaming product, today announces a partnership with Opta, the leading sports data suppliers.

The agreement will enable Passoker to utilise a number of the market-leading Opta products and to benefit from immediate and accurate feeds and updates. Integration is expected early next year.

Opta, which collects data on around 60,000 fixtures each year from over 30 sports in around 70 countries, will provide data, statistics and information for the live matches and events covered by Passoker.

Passoker CEO Stuart Carr added: “This agreement is a real seal of approval and adds enormous credibility to the Passoker product. Opta are second-to-none in terms of speed of delivery and accuracy of information, so partnering with them offers us a fantastic opportunity to continue to develop our product.”

Opta Director of Marketing Simon Banoub said: “We are always looking for innovative products to help demonstrate the capability of our data and Passoker fits the bill perfectly. Passoker is already a very exciting concept and utilising Opta data should add a new dimension to the game.”

For more information / interviews:

Ollie Drew
Square in the Air Communications
ollie@squareintheair.com | 020 7239 8242

Notes to Editors:

Passoker

www.passoker.com

Passoker is a unique internet gaming product covering televised live sporting action including football, rugby league and union, snooker, darts, NFL, tennis and cricket. Rewarding players on every occurrence of a sporting incident, e.g. a goal, free-kick or throw-in, an ace or double fault, a six or a wicket, Passoker is also played during television programmes including Match of the Day and Coronation Street.

The company was declared winner of the prestigious Start-up Launchpad award at EiG 2010 and will supply bookmaker Victor Chandler with the real money version of its product.

Opta

www.optasports.com

Opta collects, packages and distributes information on around 60,000 fixtures every year, from over 30 different sports in around 70 countries.

Since the company’s inception in 1996 Opta has built up the most comprehensive historical sports database on the planet. This means that Opta understands sport, and Opta understands the part that data, information and statistics have to play in the fabric of sport.

Opta has grown and developed tremendously as a company over the last decade and now operates eight offices across Europe in the UK, Italy, Germany and Spain. Opta data, statistics and information is supplied to customers in the following market sectors:

• Betting and gaming
• Professional clubs and governing bodies
• Internet and mobile web publishers
• Newspapers and the print media
• Sponsors and brands

Passoker.com, the unique real-time gaming product, last night fended off competition from the industry’s most significant new businesses to be named winner of Start-Up LaunchPad at the ninth annual European iGaming Congress and Expo (EiG).

Represented by CEO and founder, Stuart Carr, Passoker.com took the Copenhagen crown with the biggest share of the audience vote.

Passoker.com impressed the expert panel which was made up of Melissa Blau, Director, iGaming Capital (Moderator); Alexis Murphy, Director, International Investment and Underwriting (IIU); Evan Hoff, Director, Capricorn Capital Consulting; and Lee Richardson, CEO, Green Lane Investments.

Passoker.com, which yesterday also announced its first operator licensing agreement with bookmaker Victor Chandler, was voted the most promising by two of the three judges, before being declared winner thanks to receiving the highest level of approval from the floor.

Passoker CEO Stuart Carr said: “It was fantastic to be given the opportunity to present to such an esteemed panel and audience. We are ecstatic to have won this high-profile competition against very stiff opposition. It was a humbling experience but one which is a commendation of the Passoker product and all the hard work which has gone into it.”

For more information / interviews:

Ollie Drew
Square in the Air Communications
ollie@squareintheair.com | 020 7239 8242

Passoker.com, the unique real-time gaming product, is delighted to announce a supply agreement with bookmaker Victor Chandler.

The Gibraltar-based operator, which has over 500,000 customers in more than 160 countries, will run a cash-prize version of Passoker in addition to its sportsbook, gaming, casino and poker offering on victorchandler.com

Passoker launched in September 2010, initially operating in a beta phase offering sporting memorabilia prizes and a rollover cash jackpot. Televised live sporting action currently covered includes football, rugby league and union, snooker, darts, NFL, tennis and cricket.

Passoker, which rewards on every occurrence of a sporting incident, e.g. a goal, free-kick or throw-in, an ace or double fault, a six or a wicket, is also played during television programmes Match of the Day and Coronation Street.

CEO and founder Stuart Carr will be taking part in ‘Start-Up Launchpad’ on Tuesday 19^th October 2010 at the ninth annual European iGaming Congress and Expo (EiG).

Passoker CEO Stuart Carr said: “Signing with our first operator marks a significant step in the development of Passoker. The deal with Victor Chandler is a huge endorsement of the product and I am delighted that they will be offering Real Money as well as Slots Passoker on victorchandler.com to sit alongside their sportsbook, casino, poker and other online games.”

Victor Chandler COO Paul Louis added: “Passoker is an exciting new product and we are very pleased to be the first operator to take it to the market. The game has received some excellent feedback during testing and we expect it to become a great addition to the gaming portfolio at victorchandler.com.”

For more information / interviews:

Ollie Drew
Square in the Air Communications
ollie@squareintheair.com | 020 7239 8242