Star Sports was selected as the winner in the category of ‘Most Creative Marketing Campaign’. The judging panel awarded this prestigious award to the project or initiative which has engaged potential customers the most.

We’re looking for staff. We currently have a vacancy for an enthusiastic Account Executive. Take a look at the details below and if you think you’re the right person for the job or you know the right person, please get in touch.

Current vacancy: Account Executive

Square in the Air is looking for an account executive to join our team, based near Great Portland Street in Central London. The role will involve general PR tasks including writing press releases, selling in to the media and helping implement social media strategies as well as supporting the head of field marketing in recruiting and managing teams of promotional staff at a range of events.

The ideal candidate will be highly-motivated, enthusiastic and hardworking, with a passion for sports, betting and entertainment. They will show a willingness to get involved in all aspects of the business:  brainstorming ideas, building relationships with clients and helping to deliver effective PR and marketing campaigns.

Some experience in PR and marketing would be beneficial but isn’t compulsory. Salary will be based on the level of experience. The candidate must also be willing to work weekends/out of hours and a full UK/EU driving licence is preferred. To apply, please send a CV and covering letter to bailey@squareintheair.com.

For more vacancies at Square in the Air, please go to our Join The Team page.

Ice, Ice, Baby is the perfect place to let your hair down after a busy first day at ICE. This year’s party is set to be even bigger – and better – than 2011 so we’re delighted to be on board as sponsors for the fantastic Sports Betting Community event. The drinks are on us!

Find one of the Square in the Air team at ICE for an invite and join us at Grace Bar (42 Great Windmill St, W1D 7NB) from 7pm on Tuesday, January 24, 2012.

Passoker today announces that the unique gambling product has gone live with Gibraltar-based bookmaker Victor Chandler.

The non-skill game, which features legendary Sky Sports football and darts commentators Martin Tyler and Sid Waddell, lets players place wagers on what will happen next in live sports fixtures.

As well as allowing operators to significantly boost their in-play offering on virtually every sport, Passoker enables its partners to attract new audiences in a previously untapped area by providing opportunities to bet during television programmes.

Football highlights show Match of the Day and British soap operas Coronation Street, EastEnders and Hollyoaks are part of the initial offering, which can be played at www.victorchandler.com alongside the bookmaker’s sportsbook, casino, poker, games and slots products.

Passoker was founded in 2010 by Stuart Carr and business partner Viv Anderson, the former England, Nottingham Forest, Arsenal and Manchester United footballer.

Named winner of the Start-Up LaunchPad at EiG 2010, Passoker, which can be re-skinned to an operator’s own design requirements, underwent a year of extensive development and beta testing before being launched by Victor Chandler.

Passoker CEO Stuart Carr said: “We are extremely proud to get Passoker fully live with our first operator. As a company known for embracing innovation, we see Victor Chandler as a perfect fit. The whole team has been brilliant in helping us develop the game since we first signed with them and we all now look forward to reaping the benefits of the time invested in reaching this significant milestone.”

Victor Chandler Marketing Director Karl Riley added: “Maximising in-play is a key focus for our business, so we are very pleased to have launched Passoker on www.victorchandler.com and we are excited by the product. There is no doubt that it is a unique offering in the marketplace, and we are delighted to be able to offer it first.”

We’re sponsoring a race on Friday at Cheltenham’s Showcase meeting. Which means that some of us are going on a jolly to the races!

The squareintheair.com Novices’ Steeple Chase at 2.45pm on the Friday is a 2m 4f chase with £13,000 up for grabs.

We’ll be there with a few of our industry and journalist friends so if you’re also heading down please drop us a line and pop up to have a drink with us in our fifth floor box.

We’ll post the runners and riders as soon as the decs are announced.

The Sporting Index Group has formally appointed Square in the Air Communications, the specialist PR and marketing agency for the betting and gaming industry, to further promote its rapidly expanding B2B division Sporting Solutions.

Sporting Solutions has quickly established itself as a pre-eminent provider of trading and pricing services to the betting and gaming industry, allowing bookmakers to outsource their in-play betting on over 20 sports. A wide range of partner operators already includes William Hill, Skybet, ToteSport, Centrebet and Party Gaming.

The Sporting Index Group has a longstanding relationship with Square in the Air, which has provided content and press office activity for its consumer-facing spread betting service Sporting Index since 2006. Square in the Air will now work closely with Sporting Solutions’ management team across the full range of marketing activities.

Warren Murphy, CEO, Sporting Index Group, comments: “We’ve seen a step change in new business for Sporting Solutions in the past year and now’s the time to further invest in marketing our wholesale offering. We have enjoyed a great rapport with Square in the Air over a number of years and they have got a great track record.”

Bill Esdaile, MD, Square in the Air Communications, adds: “We take it as a great compliment that the Sporting Index Group has asked us to widen our remit to manage the PR and marketing for their burgeoning Sporting Solutions service.”

www.sportingsolutions.com

About Sporting Solutions

Sporting Solutions is the business-to-business (B2B) provider of Sporting Index, and supplies trading and pricing services to the betting and gaming industry.

Key benefits of the service include:

• Increased profitability – additional in-play markets with keener pricing drives betting activity and delivers improved player retention for a more complete offering
• Reduced costs – No requirement for additional trading staff to offer a new sport, and no need to employ traders through the night for sports outside time zone
• Fully managed solution – All live events are monitored in real time by a Sporting Index trader so price changes are verified by a real person and not just an algorithm
• Control – 100% prices are supplied allowing clients to decide what overround to bet to
• Support – dedicated team provide 24/7 technical support and assistance

About Square in the Air

Square in the Air Communications Ltd was set up in June 2006 to satisfy a gap in the market for a specialised communications consultancy for the betting industry. The company has since grown to offer its services to the wider gaming and casino industry and, at the other end of the spectrum, sport. We continue to provide exceptional consumer and corporate PR and marketing support for an impressive and expanding list of clients.

Square in the Air are proud to be sponsoring the 17.05 at the home of national hunt racing, Cheltenham Racecourse, on Wednesday.

We’ll admit it’s not in the same league as the Grand National in terms of interest, but we will get to see three of the finest jockeys in the history of horse racing – AP McCoy, Richard Johnson and Ruby Walsh – go head-to-head for a trophy bearing our name.

Johnson rides the favourite, the Phillip Hobbs-trained Balthazar King; Paul Nicholls sends out Earth Dream under Walsh; while McCoy is on Adams Island. Paddy Brennan will ride Magical Legend and Keiran Burke is on Hunt Ball. The trip is a little over 3 miles.

A number of the team will be there, so please drop us an email or give us a call (we’ll still get all calls and emails on diversion) and feel free to pop up to our box and say hello!

We’d like to wish all five runners the best of luck!

Full racecard here: http://horses.sportinglife.com/Racecards/0,12495,426586,00.html

Mark Maydon, Commercial Director of Sporting Index, comments on the future of mobile gaming in this interesting video from the guys at Gambling Compliance, recorded at ICE in January. (Scroll to 2:18 for the main event, but rest is worth watching).

Some impressive stands at ICE at Earl’s Court today. We’ll be back there tomorrow (Wednesday 26th Jan) and Thursday (27th). If you’re planning on going, please let us know - we’d love to say hello over a coffee. Many of our clients will be there too, and we’d be happy to introduce you to any or all of them.

If you would like to arrange a time to say hello please give us a call on 020 7239 8242 or drop us an email at enquires@squareintheair.com. If not, perhaps we’ll bump into you there in the next couple of days, or maybe at the ICE ICE Baby party tonight?

Representatives of two Square in the Air clients will be speaking at the Sport and iGaming Conference tomorrow.

Mike Falconer, CEO of Bettorlogic, and Phil Balderamos, Head of Corporate Marketing and Communications, Sportech PLC, will be contributing to the first panel discussion entitled “The changing face of iGaming and what it means for sport”.

Chaired by iGaming Business editor Michael Caselli, the conference takes place tomorrow at Pinsent Masons LLP, London.