William joined Square in the Air in March 2009 straight from the SportsXChange where he worked an Assistant Producer.
SportsXchange combined the latest sports statistics with expert insight, which gave viewers the knowledge to make informed betting decisions. Programming focused on horseracing, football, cricket, rugby and many other sports. The company was designed to be a one-stop shop for sports enthusiasts and gamblers, concentrating on both preview and in-running analysis of all major sporting events.