26 HATTON GARDEN

LONDON, EC1N 8BR

© 2019 Square in the Air

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ASCOT RACECOURSE
EXPERIENTIAL

BRIEF: Ascot Racecourse required our assistance to ensure that their reputation and standards set in 1807 could be upheld for the duration of the Royal Meeting, by providing welcome guidance and helping racegoers adhere to their famous Dress Code.

The style advisors ensured that the dress code, a key pillar of the Royal Ascot brand for over 300 years, was preserved.

40
TEAM MEMBERS

RESULT: The team of over 40-strong Dress Code Assistants wore elegant Karen Millen dresses, activating the partnership with the official licensee, before being on-hand to be the face of the racecourse, welcoming over 300,000 guests across the week, monitoring guests’ style, synonymous with sartorial elegance.

300,000
GUESTS WELCOMED