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BETDAQ
AMBASSADOR ACTIVATION

BRIEF: BETDAQ looked to Square in the Air for ideas concerning the announcement of their association with Glen Johnson as part of the launch of the operator’s new sportsbook.

RESULT: Filmed at Carshalton Football Club, we managed and produced several quirky videos involving Johnson which were used on BETDAQ’s social channels and as part of the official announcement. 

The former England, Liverpool and Chelsea star was tested on his knowledge of former teammates and managers through a modified version of the classic game of ‘Who Am I?’, while he was put through his paces in both a football and golf challenge.

The videos were really well-received on all of BETDAQ’s social media channels and helped gain the sportsbook announcement widespread coverage amongst industry media.

WELL-RECEIVED ON BETDAQ'S SOCIAL MEDIA PLATFORMS

FORMER ENGLAND,

CHELSEA & LIVERPOOL STAR