FRONT ROW CLUB
SOCIAL MEDIA & CONTENT
BRIEF: Provide social media and design expertise to Front Row Club – the content-arm of The Atlas Foundation, the charity founded by Jason Leonard and other rugby and corporate heavyweights to improve the lives of the poorest people on earth through the power of rugby. Leveraging Front Row Club’s money-can’t-buy experiences and a network of icons, past and present – our primary goal? Drive annual memberships, refine user-experience and platform infrastructure, whilst fine-tuning day-to-day content planning and execution.
RESULT: A complete overhaul of Front Row Club’s website, social channels and digital art. Bringing cross-channel consistency, a near trebling of month-on-month follower growth, and over 4.5k clicks to Front Row Club’s subscription page, through both paid and organic media.