Who we are
We are Square in the Air, The multi-award winning creative marketing consultancy for sport, betting and gaming.
We provide the following services to our b2b and b2c clients
PR & Media Relations
We help companies position themselves and build brand awareness in a very competitive marketplace through tailored methods that support each client’s business and audience development strategies.
Social Media & influencers
Social media has drastically changed the relationship between brands and consumers. We are experts at nurturing our clients’ reputations and navigating the world of always-on social.
Ambassadors & Sponsorship
Identify partnerships that deliver and maximise returns on sponsorship. We produce strategy-led activations, content and campaigns that reach and grow target audiences.
Design & Branding
Clear creative direction is the only way to ensure your brand is memorable and visually engaging. We help strategically position your brand and create or improve its identity.
Video & Content Production
Video content has come to the fore as the marketing landscape continues to shift. We ensure companies capitalise on the dramatic surge in multimedia consumption across traditional and social media.
We identify clients' marketing KPIs and pin point the best channels to deliver their content on. From affiliate management to app campaigns, we provide tailored solutions which yield measurable results.
We provide clients with unparalleled player reach and engagement offered through leading affiliate websites. This content humanises the brand to a player-focused audience whilst creating excitement.
Our multi-award winning team
Industry experts passionate about pushing boundaries
With more than 50 – and counting – of the brightest talents, we are a full-service marketing agency that works as one to exceed expectations and deliver outstanding creative activations.Meet the team
05.02.24 | By Lewis Murray
Newsletter January 2024
Kickstart 2024 with the latest updates from SITA's five dynamic teams—B2B, B2C, Social, Design, and Video.
25.02.24 | By Square in the Air
Disc Jockeys: #4 Peter Scudamore
We talk to some of horse racing’s top personalities about their favourite songs and most memorable moments from their careers.
05.02.24 | By Charles Orchard
Navigating PR in 2024: A futuristic outlook
Senior Account Executive Charles Orchard gives some trends to look out for in the PR and communications industry throughout 2024.
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From our latest projects to our monthly round-ups find it all here.Coming soon