Our favourite thought leadership articles of the month written for our clients in the B2B industry...
SG & OTHERS
ARE WE PREPARED IF WE LOSE LIVE SPORTS AGAIN?
The sports betting industry is fully aware that further lockdowns could follow as the number of COVID-19 cases start to climb sharply.
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Four of our clients spoke about the lessons learned from lockdown earlier this year and how operators should prepare themselves in the event of future disruption.
BETBY & OTHERS
WHAT'S NEXT AFTER THE LOCKDOWN PEAK?
When the world suddenly went into lockdown in March forcing retail businesses to shutter operations and live sports betting to grind to a near halt, operators quickly turned to ‘emergency content’ such as virtuals and esports to fill the void and keep customers engaged.
PRONET GAMING
LEVERAGING THE LATAM OPPORTUNITY
With a number of countries across the continent moving towards a regulated model, Latin America is on track to become a real powerhouse in the sports betting industry. But just as with Africa, Asia or even Europe, international companies waiting for the floodgates to open need to understand the region’s complexities.
We've been busy this month too...
PROMOTING THE WORLD'S MOST VALUABLE HORSERACE
Square in the Air wins competitive international PR, activation and social media pitch for The Saudi Cup 2021.
OUR BEST PERFORMING TWEET ON SOCIAL
Mr Green Sportsbook
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Impressions: 10,191
Engagements: 3,561
Engagement Rate: 35%
A HUGE 75 NOMINATIONS
FOR THE SBC AWARDS...
We're delighted that not only have we received a nomination, but our clients have also got 75 between them! Best of luck to everybody on the night.
SQUARE IN THE AIR'S HANDICAP HURDLE...
CAPTAIN TOM CAT wins the squareintheair.com Handicap Hurdle at Cheltenham, tipped by our very own Ben Cleminson.