ASCOT RACECOURSE

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Ascot racecourse is one of the leading racecourses in the world, host of Royal Ascot – the jewel in the crown of racing, paralleled with high fashion, fine dining and pageantry.

GUIDING RACEGOERS THROUGH THE FAMOUS ROYAL ASCOT DRESS CODE

EXPERIENTIAL, STAFFING & EVENT MANAGEMENT (B2C)

The Square in the Air team has worked with Ascot Racecourse on the Royal Ascot dress code for over 6 years.

BRIEF

Ascot Racecourse required our help to ensure that their reputation and standards set in 1807 could be upheld for the duration of the Royal Meeting, by providing welcome guidance and helping racegoers adhere to their famous Dress Code.

GUESTS WELCOMED ACROSS THE 5 DAY RACING FESTIVAL
300,000

The Square in the Air promotional team were the initial face of the racecourse throughout the Royal Meeting, welcoming guests across the week, monitoring their style, synonymous with sartorial elegance.

The promotional team of Dress Code Assistants wore elegant Karen Millen dresses, activating the partnership with the official licensee.

A LITTLE MORE ABOUT OUR COLLABORATION

Square in the Air provided 40 stunning promotional staff to enforce the infamous dress code for the duration of the Royal Meeting, acting as ‘Dress Code Assistants’, ‘Style Retail Assistants’ and ‘Supervisors’. Square in the Air project managed the dress code aspect during the live event, aiding with any escalation issues with attendees, while also ensuring the style retail units at each entrance were well stocked.

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