BETWAY

"WEST HAM DO GOGGLEBOX" SCORES 1.5M VIEWS & WIDE COVERAGE

PR & SPONSORSHIP ACTIVATION

Betway is a leading, international sports betting operator. It has been a high-profile sponsor across sport over a number of years, including being the principal partner of football club West Ham United.

End of season highlights videos used to be a football staple but most were in the reduced bin before the players had swapped their boots for flip flops, so we created one with a difference – West Ham do Gogglebox.
1/1

1.53M

USERS REACHED & A 58% AVERAGE DURATION

500K+

TOTAL MINUTES WATCH TIME RECORDED ACROSS ALL CHANNELS

150K

VIEWS ON YOUTUBE CHANNEL ALONE WITHIN ONE YEAR

Screenshot 2021-05-25 at 16.45.56.png