BETWAY

Betway is a leading, international sports betting operator. It has been a high-profile sponsor across sport over a number of years, including being the principal partner of football club West Ham United.

"WEST HAM DO GOGGLEBOX" SCORES 1.5M VIEWS & WIDE COVERAGE

PR & SPONSORSHIP ACTIVATION

The video recorded a total of 473,863 minutes watch time across all channels.

BRIEF

End of season highlights videos used to be a football staple but most were in the reduced bin before the players had swapped their boots for flip flops, so we created one with a difference – West Ham do Gogglebox.

USERS REACHED & A 58% AVERAGE DURATION
1.53M

Square in the Air generated and delivered the idea against a brief set by Betway, to engage West Ham followers, and football fans in general. We then worked with the client on the production and content distribution.

Football.London said “West Ham try their hand at Gogglebox and the results are HILARIOUS”

A LITTLE MORE ABOUT OUR COLLABORATION

The concept got the West Ham players’ buy in and produced a successful content campaign scoring social views, shares and engagements and netted widespread coverage.

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