CITY AM

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City A.M. is London’s most-read financial and business newspaper, enjoyed by thousands of workers across the capital each weekday. It covers the latest economic, political and business news as well as comment, sport and lifestyle features.

INSIGHTFUL PR & TIPPING FOR CITY AM NEWSPAPER AHEAD OF THE EPSOM DERBY

PUBLIC RELATIONS, AMBASSADOR ACTIVATION & STAFFING

Square in the Air provided the copy for nine pages of the newspaper including insightful tipping on each of the seven races on Derby day.

BRIEF

For a number of years, City A.M. have asked Square in the Air to produce and edit editorial copy for their special Saturday Investec Derby newspaper as part of their association with Epsom racecourse as the official newspaper of the race.

YEARS PRODUCING & EDITING CONTENT FOR CITY AM
10+

“For a number of years, Square in the Air have provided us with fantastic editorial copy for our Punter section of the newspaper. The Derby special is one of our biggest offerings of the entire year and Square in the Air were a huge part of that as they produced the majority of this special edition.”

Square in the Air’s experiential team helped promote the special edition during the live event, by providing a team of brand ambassadors.

A LITTLE MORE ABOUT OUR COLLABORATION

The Square in the Air team set-up and conducted interviews with De Sousa and Prendergast as well as writing up all the required copy and alongside City A.M.’s in-house design team, proofed the pages before they went to print. Square in the Air’s experiential team supplied a team of promotional staff to distribute the special edition on course, to drive brand engagement and bring the City AM brand to life.

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