Ed Stafford is a British explorer who holds the Guinness World Record for being the first person to walk the length of the Amazon River. Now a Discovery Global TV talent, Ed faces many challenges on his own TV shows.
BOOSTING GLOBAL ADVENTURER ED STAFFORD’S PROFILE WORLDWIDE
PR & SOCIAL MEDIA
We developed a detailed feature outreach plan to offer Ed’s expertise in the field of adventure, health and fitness advice, anecdotes of his time spent in the Amazon and ambitions for the future.
The objective of boosting his profile in mainstream media outlets, while tasking the agency to increase awareness of his upcoming TV shows; and secondly to manage his social media channels.
FOLLOWER INCREASE ACROSS SOCIAL MEDIA PLATFORMS
Laura P, Head of Marketing
“We enjoyed a seamless working relationship with Ed, who expressed his gratitude not only for what worked best for boosting his profile, but significantly understanding him, his values and what was important to him”
Over 100 pieces of coverage secured in national news, including the Guardian, Telegraph, Times, Sun, Daily Mail, Daily Express & BBC.
A LITTLE MORE ABOUT OUR COLLABORATION
Square in the Air’s ongoing feature outreach plan led to communication with a wide variety of titles in print, online and broadcast, leading to securing several interviews each month for Ed to appear in target titles. Our social team also aimed to increase the variety of content across all of Ed’s channels to highlight key aspects of his work in the world of adventure, motivational speaking and the time spent with his family.