FRONT ROW CLUB

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Through subscriptions and charitable donations, England rugby legend and founder Jason Leonard and a line-up of internationally-renowned champions, aim to bring positive change to children around the world through the power of rugby.

DRIVING ENGAGEMENT TO JASON LEONARD'S RUGBY CHARITY

SOCIAL MEDIA CONTENT, MANAGEMENT & DESIGN

Since Square in the Air took over their social channels, reach has increased by 47%.

BRIEF

Provide social media and design expertise to promote Front Row Club’s money-can’t-buy experiences to drive memberships, offer a greater user-experience and a fully encompassing social media and community management platform, via effective paid media and an engagement-led content strategy.

NEW SOCIAL MEDIA FANS & FOLLOWERS FOR FRONT ROW CLUB
2,500

"They have been a fantastic asset helping develop our brand image with their unique designs and content output. We would not be where we are now without their talent, creativity and industry knowledge."

Our design team developed a series of illustrations of the charities ambassadors, featuring Joe Marler, Maro Itoje and Nick Knowles.

A LITTLE MORE ABOUT OUR COLLABORATION

Spanning Front Row Club’s social channel and community management, to events support and paid media strategy. We deliver fun, cheeky and charity-centric content that not only has impact, but hits its targets in terms of web-traffic and registering new members to their fantastic cause. Square in the Air's design team strategically tweaked their brand and injected some fun illustrations to give a personality twist and aim themselves at a new audience. Working with the social team and the rugby fans in the office we've also created regular social media content to attract engagement with the brand.

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