Grosvenor Sport is an online betting sportsbook, owned and operated by the Rank Group, who also own Grosvenor Casinos, a UK-based chain of 55 casinos, established in 1970.
LAUNCHING & ACTIVATING SPONSORSHIP WITH FULHAM FC
PR, SPONSORSHIP ACTIVATION & STAFFING
Increasing traffic to the online sportsbook, looking to adopt a content marketing approach to raise awareness and drive customers to their sportsbook.
As part of a wider marketing brief, Grosvenor Sport tasked Square in the Air with activating their new sponsorship of Championship football team Fulham FC, which included front of shirt sponsorship.
FANS SHARED ON SOCIAL MEDIA WITH 50% SIGNING UP
Grosvenor Sport trusted Square in the Air’s ability to deliver an integrated campaign, skilfully generating ideas as part of the initial process, to completion with strong, quantifiable results.
The first phase of the activation was to announce the sponsorship to mainstream sports, regional London and betting and gaming media.
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Square in the Air executed pre-match and half-time activations at Fulham’s west London stadium Craven Cottage. This included a green screen activation before the first match of the season, with fans encouraged to have their picture taken in the new first team shirt. The activation provided fans with a Grosvenor Sport branded image. Square in the Air’s promotional staff ran the activation, encouraging fans to share their branded image on social media and follow Grosvenor Sport on Twitter and Facebook for the chance to win a Fulham jersey signed by the first team squad.