GROSVENOR SPORT
Grosvenor Sport is an online betting sportsbook, owned and operated by the Rank Group, who also own Grosvenor Casinos, a UK-based chain of 55 casinos, established in 1970.
CUSTOMER ACQUISITION CAMPAIGN FOR ALL SOCIAL CHANNELS
SOCIAL MEDIA CONTENT, MANAGEMENT & DESIGN
1.97m total impressions during the campaign.
BRIEF
To raise awareness of Grosvenor Sport’s sign-up offer and drive customer acquisition through social media. Management of Grosvenor Sport’s Twitter and Facebook channels, including organic and paid social and influencer/brand ambassador activation.
NEW CUSTOMERS, 861% ABOVE CLIENT'S BENCHMARK (150)
1,592
“Our best ever social media customer acquisition campaign. Purely marketing driven.”
13,400 URL clicks throughout the campaign (+34% compared to our benchmark)
A LITTLE MORE ABOUT OUR COLLABORATION
Square in the Air operated a paid and organic social strategy, including segmenting target audiences on Twitter and Facebook. We used a range of boxing related Twitter and Facebook communities to widen the reach of the offer to our targeted audience. We created a bank of over 20 bespoke social assets, designed to jump out at the target audience and drive clicks to the sign-up page. These included parallax videos, moving animations and banners for use on all channels.
