HONG KONG JOCKEY CLUB
The organisation providing horse racing entertainment in Hong Kong. The Club manages racing at Happy Valley and Sha Tin from September to July and has a government-granted monopoly in providing betting on horse racing.
PROMOTING & CELEBRATING HONG KONG RACING TO A BRITISH AUDIENCE
PR, SOCIAL MEDIA MANAGEMENT & MEDIA RELATIONS
The Hong Kong Jockey Club has since seen record levels of international turnover.
BRIEF
Hong Kong Jockey Club engaged Square in the Air in 2017 to help promote Hong Kong racing to a British audience through PR, social media and the management of media and bookmaker partnerships. This included setting up dedicated social media pages in the UK.
FOLLOWERS GAINED ON TWITTER SINCE SET-UP IN 2017
18,000
"Having Square in the Air on the ground in London is of great support to the Hong Kong Jockey Club. They’ve been excellent in raising awareness of Hong Kong racing with the British public, as well as with key personnel in the sports betting industry." - George Irvine, Commingling Development Director at The Hong Kong Jockey Club
Secured widespread coverage key UK media outlets including the Racing Post, Daily Mail, Daily Star, City AM and The Sun.
A LITTLE MORE ABOUT OUR COLLABORATION
Square in the Air drafted and distributed press releases to key members of the UK sport, racing and wider consumer media, securing and managing deals with leading news publications to run editorials promoting Hong Kong racing. We liaised with UK sportsbooks to improve the delivery and service of Hong Kong racing to customers, whilst also promoting Hong Kong racing through the creation and content management of new channels, @HongKong_Racing (Twitter) and @HongKongRacing1 (Facebook)
