HONG KONG JOCKEY CLUB
PROMOTING & CELEBRATING HONG KONG RACING TO A BRITISH AUDIENCE
PR, SOCIAL MEDIA MANAGEMENT & MEDIA RELATIONS
The organisation providing horse racing entertainment in Hong Kong. The Club manages racing at Happy Valley and Sha Tin from September to July and has a government-granted monopoly in providing betting on horse racing.
Hong Kong Jockey Club engaged Square in the Air in 2017 to help promote Hong Kong racing to a British audience through PR, social media and the management of media and bookmaker partnerships. This included setting up dedicated social media pages in the UK.
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24K+
FOLLOWERS GAINED ON TWITTER SINCE SET-UP IN 2017
320K
IMPRESSIONS GAINED MONTHLY ON THE TWITTER CHANNEL
2.5%
ENGAGEMENT RATE WITH OVER 7,500 ENGAGEMENTS
