Maxima Compliance is a leading full service regulatory and technical compliance provider for the betting and gaming industry
MAXIMA’s FIRST EVER EXHIBITION PRESENCE AN OVERIDING TRIUMPH
EXPERIENTIAL, DESIGN, PUBLIC RELATIONS (B2B)
ICE 2020 was a great success for Maxima, who described our work as ‘amazing; fantastic’!
Maxima Compliance needed a marketing agency to offer a 360 solution, including stand design, build and event marketing for their participation at the exhibition ICE-Totally Gaming. Their requirement extended across some of Square in the Air’s core services of experiential, design and PR.
INDUSTRY EXPERTS TARGETED AT ICE 2020 OVER 3 DAYS
“The event staff that Square in the Air provided were exactly what we were looking for; professional, smart and were well-trained, understanding our brand and the betting and gaming industry”
The stand incorporated a display area, meeting room, ‘reception’ and informal seating whilst maintaining an open and inviting feel to maximise footfall.
A LITTLE MORE ABOUT OUR COLLABORATION
Square in the Air helped design and build Maxima Compliance's first ever exhibition stand, incorporating key elements of the brand as well as being professional, credible and practical for the exhibition. Square in the Air also provided two brand ambassadors in decadent, Victorian costume to galvanize interest and distribute promotional material, along with a receptionist to assist with the high engagement levels at the stand.