Racing TV is a UK leading horse racing channel broadcasting live action from 61 racecourses, equating to over 70% of all racing from Britain and Ireland, including nearly 90% of all Group and Graded races.
LAUNCHING RACINGTV'S REBRAND AND CELEBRATING IRISH RACING RIGHTS
PUBLIC RELATIONS & AMBASSADOR ACTIVATION
The media events resulted in widespread positive coverage for the rebranded channel.
Racing UK engaged Square in the Air to help launch their rebrand to Racing TV, after winning the TV rights for Irish horse racing. Racing TV wanted the campaign to extend beyond racing fans and gain broader awareness
POSITIVE PIECES OF COVERAGE FROM THE LAUNCH EVENTS
“Square in the Air brilliantly executed the Racing TV launch announcement. The photoshoots at Giants Causeway and Fairyhouse were first class and we were all delighted with the media events at both racecourses.”
There were simultaneous press launches at Newbury and Fairyhouse Racecourses where journalists were given a bespoke gift box.