RACING TV

Racing TV is a leading horse racing channel broadcasting live action from 61 racecourses, equating to over 70% of all racing from Britain and Ireland, including nearly 90% of all Group and Graded races.

LAUNCHING RACING TV'S REBRAND AND CELEBRATING IRISH RACING RIGHTS

PUBLIC RELATIONS & AMBASSADOR ACTIVATION

The media events resulted in widespread positive coverage for the rebranded channel.

BRIEF

Racing UK engaged Square in the Air to help launch their rebrand to Racing TV, after winning the TV rights for Irish horse racing. Racing TV wanted the campaign to extend beyond racing fans and gain broader awareness

POSITIVE PIECES OF COVERAGE FROM THE LAUNCH EVENTS
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Clive Cottrell, Marketing Director

“Square in the Air brilliantly executed the Racing TV launch announcement. The photoshoots at Giants Causeway and Fairyhouse were first class and we were all delighted with the media events at both racecourses.”

There were simultaneous press launches at Newbury and Fairyhouse Racecourses where journalists were given a bespoke gift box.

A LITTLE MORE ABOUT OUR COLLABORATION

Square in the Air managed all elements of the PR launch for Racing TV, including a photoshoot at Giant’s Causeway with Ruby Walsh and another at Fairyhouse Racecourse with the new Irish presenting team.

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