PROMOTING THE WORLD’S MOST VALUABLE HORSE RACE (THE SAUDI CUP)
PR, CONTENT GENERATION, DESIGN, SOCIAL MEDIA
The Saudi Cup is an international horse race held at King Abdulaziz Racetrack in Riyadh, Saudi Arabia. It is the richest horse race ever held. The first edition of the race was held on February 29, 2020.
To handle The Saudi Cup’s international PR and social media in the months leading up to the world’s most valuable horse race, worth $20million.