SPORTING INDEX

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Sporting Index is best known as the world’s largest sports spread betting business, with a recently launched online fixed odds service, offering the widest range of markets and taking some of the largest bets on sporting, political and entertainment events globally.

GENERATING STIMULATING CONTENT AROUND ENGLISH FOOTBALL

PR, SOCIAL MEDIA & DESIGN

Since 2016, Square in the Air have been managing Sporting Index’s Twitter account.

BRIEF

Despite all major sporting events such as the Premier League football being put on hold, Sporting Index still required Square in the Air to continue to generate ideas to keep them in the national media and produce stimulating content to be distributed and shared on their social media channels.

POTENTIAL REACH FIGURE ESTIMATED FROM RELEASES
200M+

“Square in the Air have regularly shared and executed detailed and creative infographic ideas with us over the years. During a time when sports events were limited in March 2020, this piece of content clearly struck the right chord with media, enabling us to secure valuable coverage at an important time in our main target media outlets.”

We regularly distribute sport, politics and novelty markets to media, securing coverage in target publications.

A LITTLE MORE ABOUT OUR COLLABORATION

The graphic was distributed to sport contacts in the mainstream press, and used on Sporting Index’s social channels, with coverage in print publications (Daily Mirror and Irish Mirror), as well as online in The Sun, Daily Mail, Daily Express and Leicester Mercury. Following an idea generation session, our design team created an infographic detailing how each Premier League football season would have been decided if the campaign ended after 29 matches, producing interesting and topical results.

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