SPORTRADAR

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Sportradar is the leading global provider of sports data intelligence, occupying a unique position at the intersection of the sports, media and betting industries.

MAXIMISING COVERAGE OF THEIR PARTNERSHIP WITH MLB LONDON SERIES

PR, EVENT MANAGEMENT & SPONSORSHIP ACTIVATION

David Lampitt (MD of Sportradar) was interviewed on Sky News’ Ian King Live.

BRIEF

Sportradar wanted to maximise coverage and industry interest in its partnership with Major League Baseball ahead of the MLB London Series, the first ever MLB game to take place in England, between New York Yankees and Boston Red Sox at the London Stadium in June 2019.

PIECES OF COVERAGE INCLUDING NATIONAL AND TRADE TITLES
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Square in the Air arranged a media briefing with representatives from Sportradar and the MLB at Sportradar’s offices in central London which resulted in coverage in the Daily Telegraph, Sky News and a range of key trade media titles.

Secured coverage in the Daily Telegraph, Sky News and a range of key trade media titles.

A LITTLE MORE ABOUT OUR COLLABORATION

Square in the Air also assisted Sportradar with the planning and management of a bespoke event for partners and industry contacts which included a fireside chat between Kenny Gersh (MLB) and David Lampitt (Sportradar).

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