SQUARE MILE SPORT
Taking place in 12 of the world’s financial cities, the Bloomberg Square Mile Relay is the only global corporate relay running race of its kind, placing team building, employee well-being and local community support at the heart of the event.
EVENT MANAGEMENT & COVERAGE OF THE BLOOMBERG SQUARE MILE RELAY
PUBLIC RELATIONS & EVENT MANAGEMENT
Generating awareness through earnt media coverage, including from City A.M. and the Evening Standard
Square in the Air were tasked with helping to promote the 13th Bloomberg Square Mile Relay London by generating brand awareness and media coverage of the race as the leading team-building, corporate event.
OVERALL POTENTIAL REACH OF THE SMALL CORPORATE EVENT
"Working on Bloomberg Square Mile Relay London was a real pleasure for Square in the Air. A fantastic event set in the heart of London’s financial district, the atmosphere was electric with each and every participant involved competing with a smile on their face as they raced to help raise money for great social causes." - Tom.S, Snr. Account Manager
Brand awareness of the event was successfully generated in business and London regional target media.
A LITTLE MORE ABOUT OUR COLLABORATION
Square in the Air distributed pre and post-race news releases to business and London regional target media to generate brand awareness for Bloomberg Square Mile Relay London, notably securing coverage in City A.M. and the Evening Standard. On the day of the event, Square in the Air carried out on-site management at the event, including the sourcing and distributing of quotes from participants and race winners.