TOTE
CELEBRATING RICHARD JOHNSON'S CAREER THROUGH SOCIAL MEDIA
CONTENT GENERATION, DESIGN, SOCIAL MEDIA
Tote is a British bookmaker specialising in pool betting with over 514 high street betting shops on most of Britain’s 60 racecourses as well as online and call betting facilities.
SITA created numerous branded assets to go out on the day Richard Johnson announced his retirement. This created maximum impact and allowed fans/followers to share and interact with the content across social media.
1/1
500K
TOTAL IMPRESSIONS ACROSS ONLY 5 SOCIAL MEDIA POSTS
5%
ENGAGEMENT RATE ON POSTS ASSOCIATED WITH THE RETIREMENT
20K+
VIEWS ON RETIREMENT VLOG WITH DICKY JOHNSON
