TOTE

CELEBRATING RICHARD JOHNSON'S CAREER THROUGH SOCIAL MEDIA

CONTENT GENERATION, DESIGN, SOCIAL MEDIA

Tote is a British bookmaker specialising in pool betting with over 514 high street betting shops on most of Britain’s 60 racecourses as well as online and call betting facilities.

SITA created numerous branded assets to go out on the day Richard Johnson announced his retirement. This created maximum impact and allowed fans/followers to share and interact with the content across social media.
1/1

500K

TOTAL IMPRESSIONS ACROSS ONLY 5 SOCIAL MEDIA POSTS

5%

ENGAGEMENT RATE ON POSTS ASSOCIATED WITH THE RETIREMENT

20K+

VIEWS ON RETIREMENT VLOG WITH DICKY JOHNSON

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