WILLIAM HILL RACING FC

AN ENGAGING CAMPAIGN FOR ALL AHEAD OF THE 2021 GRAND NATIONAL

PR, CONTENT GENERATION, DESIGN, SOCIAL MEDIA

One of the world’s largest online and retail bookmakers. In addition to its online sportsbook operations, the company offers online casino, bingo, and poker games to players across the globe.

In April 2021, a new European Super League was announced. Fans immediately united in condemning the proposal and we helped Footy Accumulators make this clear to the clubs involved by projecting just how opposed supporters were - around their stadiums. The campaign was picked up by national media and drove conversation on social media.
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400+

CLICKS THROUGH TO THE MICROSITE FROM TWITTER ALONE

10.8%

ENGAGEMENT RATE ON WILLIAM HILL’S INSTAGRAM ACCOUNT

63

BESPOKE CRESTS CREATED IN THE LEAD UP TO THE CAMPAIGN

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