WORLD POOL

CREATING AN IMPACTFUL BRAND IDENTITY FOR GLOBAL BETTING POOL

PR, SOCIAL MEDIA & DESIGN

World Pool is driven by Hong Kong Jockey Club who collaborate with multiple worldwide tote betting partners, bringing a new dimension of commingling through the creation of a global pool with huge liquidity.

Square in the Air was tasked to create a brand identity for World Pool to use going into the 2021 European Flat season. The identity had to include comprehensive guidelines to be used by several strategic partners around the world.
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108%

TOTAL TURNOVER INCREASE IN 2020/21

2019

WORLD POOL FOUNDED BY HKJC

20

WORLD POOL EVENTS IN 2020/21 SEASON

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