SQUARE IN THE AIR TEAM ATTENDS IGB LIVE! 2022


When most people think of Amsterdam ominous red windows, canal boats and debauchery are what come to mind, however, for those of us firmly embedded in the world of iGaming, it’s iGB Live! that makes us tick.


iGB Live! is the Dutch cousin of ICE, Clarion Gaming’s behemoth iGaming event that takes place in London every Winter. Other than beautiful weather, significantly more bicycles and a much more intimate setting, iGB Live! differs as it caters for a unique crowd.


Whilst you’ll find all the major players from the world of iGaming exhibiting at this event, the three-day conference has traditionally always been geared towards affiliates, with keynote speakers and events held specifically for this captive audience.


For the uninitiated, iGaming affiliates are individuals, groups or large companies that use their own platform (websites, video and streaming services) to direct traffic to online casinos for a commission.


With over 5,000 attendees, iGB Live! plays host to a somewhat unique ecosystem, iGaming affiliates flock to the RAI where they’re courted by affiliate managers who are keen to get a slice of their website traffic, bringing players directly to their casino lobbies. In addition to this, slot developers, payment providers also exhibit, hoping to get the attention of operators themselves.


What did SITA get up to at iGB Live! 2022?


Six members of Square in the Air’s B2B team made the short trip across the North Sea to Amsterdam on Day 1 of the event. However, with the doors to the conference centre closed until the following morning, the team used this as a golden opportunity to meet-up with long-time clients Greentube, Relax Gaming and Habanero, as well as new friends from the affiliate world for a friendly catch-up and a beer at Strandzuid’s canal-side beach bar.


Day 2 saw everyone up bright-eyed, and bushy tailed ready to tackle the first full day of the conference. With so many of SITA’s clients attending iGB Live! the team’s main priority was to meet with them to discuss their accounts and ensure they’re happy with the service we provide them.


During these long overdue meetings clients were also introduced to our range of brand-new products and services launched this year including our coverage tracker, B2B social media management, Sneak Peek At… videos and our all-encompassing affiliate PR package.


In addition to meetings, Square in the Air also used iGB! Amsterdam as a platform to introduce our brand-new friends from the world of affiliation and slot streaming to our clients in a bid to see them work together on future collaborations.


Despite being hampered by cancelled flights and chaos at Schiphol airport, the final day of the conference saw the remaining team in Amsterdam continue with business as usual, further building the Square in the Air brand with clients old and new.


Find out more about Square in the Air’s Affiliate Package


Square in the Air’s Affiliate Package is a bolt-on service led by a team of former iGaming affiliates. It offers you the opportunity to get your brand, games and roadmap in front of thousands of avid players via the industry’s biggest affiliates and streamers.


We will ensure your content is delivered directly to our extensive network of affiliates and streamers, made up of hundreds of the most popular iGaming websites and content creators in key markets around the globe.


In addition to having a strong and diverse database of affiliates and streamers, Square in the Air can also put you in touch with some of the best and brightest names in the affiliate and streaming world, where you’ll find the most engaged slot enthusiasts.


In addition to our standard affiliate package, Square in the Air also offers a unique Sneak Peek At… product, a short streamer-inspired game preview video that gets your flagship products in front of the industry’s most popular affiliates weeks ahead of release.


For more information or to speak to us about our various products and service please email B2B@squareintheair.com.

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