SOCIAL MEDIA SOLUTIONS
BRIEF: Vermantia looked to Square in the Air to further build their brand awareness and reputation among potential clients and partners within the betting, gaming and racing community on LinkedIn.
GROWTH IN 8 WEEKS
RESULT: Working closely with Vermantia’s marketing team, SITA devised a social strategy that celebrated Vermantia’s existing brand principles and company vision – demonstrating thought-leadership in key areas to establish Vermantia as an industry leader.
Within eight weeks the average volume of impressions for each LinkedIn publication rose by >150%, their Page’s average engagement rate trebled from 4% to 12%, and the community grew by 11% to well over 2,000 followers – all organically.